Disney's attractive discount on the ad-supported tier of Disney+ began earlier this month and is set to conclude very soon—in fact, the offer will expire today, September 27. New and returning subscribers have the opportunity to enjoy three months of the Disney+ ad tier for just $2 per month, a significant reduction from the usual rate of $8 per month.

This limited-time offer started on September 12 and will run until September 27, making today your final chance to take advantage of it. If you subscribe today, you'll lock in this rate through the end of 2024. Disney has timed this new offer perfectly with the upcoming releases of Agatha All Along (September 18) and Wizards Beyond Waverly Place (October 29), along with the streaming debut of Inside Out 2 (September 25).

This promotional deal arrives just before Disney+ is set to increase its prices starting October 17. The ad-supported plan will rise to $10 per month, while the ad-free plan will increase by $2 to $16 per month. Additionally, Hulu and ESPN+ will also see their monthly rates go up at that time.

Disney is also introducing a series of perks for Disney+ subscribers, including 15% off Funko merchandise, an exclusive Aladdin outfit for the Disney Emoji Blitz game, a free bundle of Marvel digital comics, and a chance to win a Disney Cruise trip. After years of financial losses, Disney+ has now become profitable for Disney, with projections indicating subscriber growth and revenue increase in the coming months. The planned price hikes are part of this strategic move. CEO Bob Iger has defended these price increases, stating that each time the company raises prices, only a small and statistically insignificant number of subscribers leave.