Fashion brands in Dubai - top 10 local clothing brands

Dubai, a Middle Eastern city renowned for its towering skyscrapers and lavish displays of wealth, might seem like a playground solely for international luxury fashion brands. However, beneath the surface of global giants lies a vibrant and dynamic local fashion scene, brimming with talent, innovation, and a unique Emirati flair. This burgeoning community of homegrown designers is rewriting the narrative, offering not just stunning apparel but also a fresh perspective on sustainability, modest fashion, and contemporary design. For the discerning shopper seeking exclusivity beyond the ubiquitous logos, perhaps after a day exploring Dubai Mall, these 10 local clothing brands in Dubai offer a chance to curate a truly individual style while supporting the region's creative spirit.

AIISHA

In a city like Dubai, home to the iconic Dubai Mall and its global fashion brands, AIISHA stands out as a testament to the power of slow fashion in a fast-paced world. Founded in 2017 by award-winning designer Aiisha Ramadan, AIISHA is a testament to the power of slow fashion in a fast-paced world. Ramadan, recognized for her intricate designs and dedication to craftsmanship, creates pieces that transcend fleeting trends. Her collections have graced red carpets from the Middle East to Hollywood, with celebrities like Kareena Kapoor and Aishwarya Rai spotted in her creations. AIISHA’s success is rooted in its commitment to quality over quantity. Each piece reflects Ramadan's meticulous attention to detail, featuring intricate embroidery, luxurious fabrics, and a timeless sensibility that appeals to a global audience. The brand's recent expansion into sustainable fashion practices further solidifies its position as a leader in conscious luxury fashion.
Location: 1422 Boutique, Ground Floor, City Walk II, Al Wasl Street

MICHAEL CINCO

While Dubai Mall showcases many luxury names, Filipino fashion designer Michael Cinco has carved his own niche since launching his eponymous label in Dubai in 2003. Since launching his eponymous label in Dubai in 2003, Filipino designer Michael Cinco has become synonymous with opulent glamour and show-stopping silhouettes. His creations, characterized by intricate embellishments, dramatic trains, and a fairytale-like quality, have become a mainstay on international red carpets, proving that Dubai's fashion scene holds its own on the global stage. Beyoncé, Jennifer Lopez, Rihanna, Lady Gaga — the list of A-listers who have worn Michael Cinco reads like a who's who of Hollywood royalty.
Location: Office A301, 3rd floor, Building No# 4, Dubai Design District

Madiyah Al Sharqi

...Madiyah Al Sharqi brings a unique perspective to Emirati design, one that stands apart from the international offerings found at Dubai Mall. As a member of the ruling family of Fujairah, Madiyah Al Sharqi brings a unique perspective to Emirati design. Her namesake brand, established in 2010, embodies modern elegance with a touch of regal sophistication. The brand's aesthetic centers around clean lines, flattering silhouettes, and a muted color palette, appealing to a discerning clientele seeking understated luxury. Madiyah Al Sharqi's designs have garnered international attention, with celebrities like Priyanka Chopra and Zendaya spotted in her creations.

Slouchy’Z

Dubai Mall is known for its variety, but for women seeking a contemporary and fashion-forward take on modest dressing specifically, Slouchy’Z... For women seeking a contemporary and fashion-forward take on modest dressing, Slouchy’Z, founded by Maryam Selaich, offers a breath of fresh air. Since its inception, the brand has become synonymous with reinventing the abaya, incorporating bold colors, unique prints, and unexpected silhouettes. Slouchy'Z embraces a playful approach to modest wear, proving that style and tradition can go hand-in-hand. 
Location: Building 1, Dubai Design District

Hessa Falasi

In a fashion landscape often associated with fast fashion consumption, particularly at destinations like Dubai Mall, Hessa Falasi... When Hessa Falasi launched her namesake brand in 2011, she set out to challenge the conventions of traditional abaya design. Known for her vibrant color palettes, bold stripes, and experimental cuts, Falasi has become a leading force in modern Emirati fashion. However, her impact extends beyond aesthetics. As one of the first Emirati brands to embrace zero-waste practices, Hessa Falasi is a pioneer in sustainable fashion within the region. 
Location: Building 2 - Dubai Design District

Hamda Al Fahim

While Dubai Mall offers plenty of sparkle, for unforgettable entrances and show-stopping moments that demand unique flair, look no further than Hamda Al Fahim. This Dubai-based label, founded by the eponymous designer, is synonymous with red-carpet glamour and statement-making gowns. Al Fahim's designs are characterized by their meticulous construction, intricate embellishments, and use of luxurious fabrics, often sourced from the finest mills in Italy and France.
Location: Villa #541، Delma St West(13th St), Al Rowdah

BOUGESSA

Amidst the maximalism sometimes found at Dubai Mall, BOUGESSA, launched in 2014 by Faiza Bouguessa, is a testament to the power of understated elegance. The brand's aesthetic centers around clean lines, minimalist silhouettes, and a muted color palette, offering a sophisticated take on contemporary wardrobe staples. Bouguessa's designs seamlessly blend her Algerian heritage with her global outlook, creating pieces that transcend cultural boundaries. BOUGESSA's commitment to sustainability further distinguishes the brand.
Location: Building 7, 207B 209A, Dubai Design District – Dubai

Serrb

While Dubai Mall caters to diverse tastes, Serrb, meaning "tribe" in Arabic, offers a particularly fresh perspective on modest fashion, one that goes beyond simply following trends. Founded on the principles of inclusivity and empowerment, Serrb, meaning "tribe" in Arabic, offers a fresh perspective on modest fashion. The brand, created by three Emirati sisters, celebrates the diversity of women, providing stylish and versatile pieces that cater to a range of personal styles and cultural backgrounds. Serrb's collections encompass a mix of wardrobe staples, from effortlessly chic abayas and kaftans to contemporary separates like wide-leg trousers and tailored jackets.

The Kape

For minimalist pieces with a timeless appeal that will elevate your wardrobe beyond the trends found at Dubai Mall, look no further than The Kape. Founded by designer Hessa Al Mannai, The Kape celebrates the beauty of understated luxury. The brand's aesthetic centers around a neutral color palette, clean lines, and effortless silhouettes, creating a sense of timeless elegance that transcends seasons. The Kape's commitment to quality is evident in every detail, from the luxurious fabrics sourced from Italy and Japan to the meticulous craftsmanship of each piece. Al Mannai's designs are inspired by architecture and her travels, resulting in a unique blend of modernity and understated sophistication. 
Location: Building 7 - Dubai Design District

YNM

With a focus on wearability and versatility, YNM, founded by Yasmin Al Mulla, offers a fresh and youthful approach to dressing. The brand's collections encompass a mix of effortless separates, relaxed dresses, and stylish abayas, all designed with the modern woman in mind. Al Mulla's design philosophy centers around creating pieces that are both stylish and comfortable, allowing women to move effortlessly from day to night.
This new generation of Emirati designers is redefining Dubai's fashion landscape, offering a compelling alternative to global luxury brands. By embracing their heritage, pushing boundaries with their designs, and promoting sustainable fashion practices, these 10 homegrown brands are paving the way for a more diverse and conscious fashion industry in the region and beyond.