In celebration of the 53rd UAE National Day, LuLu Retail has introduced the 'Al Emarat Awwal' (UAE First) initiative, designed to boost local products and support UAE farmers. The launch event was held at LuLu Hypermarket in Forsan Central Mall, Abu Dhabi, underscoring LuLu’s dedication to enhancing the nation’s agricultural sector and promoting food security.

The initiative was officially launched by Dr Amna bint Abdullah Al Dahak, UAE Minister of Climate Change and Environment, in the presence of Yusuffali M A, chairman of LuLu Group, Dr Mohammed Al Hammadi, undersecretary, Salmeen Al Ameri, CEO of SILAL, and other esteemed guests.

Dr Amna praised the 'Al Emarat Awwal' initiative, highlighting its role in expanding the market for local agricultural goods, supporting UAE farmers, and fortifying the nation's food supply chain. She acknowledged the initiative as crucial for achieving the UAE’s sustainability and food security objectives.

Yusuffali M A expressed his pride in LuLu’s role in promoting local products, stating: "The ‘Al Emarat Awwal’ initiative not only supports the agricultural sector but also contributes to the economic and social development of the UAE. We remain committed to fostering sustainable agriculture, strengthening the local economy, and ensuring long-term benefits for our community."

Six outstanding UAE farmers were honored for their significant contributions to the nation's agricultural sector at a prestigious event. These farmers, who have dedicated years of innovation and commitment to local farming, were celebrated for their dedication to sustainability and their pioneering efforts.

As part of the event, LuLu signed a significant memorandum of understanding (MoU) with SILAL to enhance collaboration within the local agricultural sector. The agreement was formalised by Humaid Ahmed Al Rumaithi of SILAL and Salim M A, group director of global operations at LuLu Retail. This partnership aims to provide enhanced opportunities for farmers to access retail markets, fostering stronger ties within the agricultural community.

Also in attendance were Salim VI, chief operating and strategy officer of LuLu, V Nandakumar, director of marketing and communications at LuLu, and other distinguished officials, underscoring the importance of this initiative for the growth and sustainability of the UAE's agricultural landscape.

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