In a strategic move aimed at boosting small and medium enterprises (SMEs), LuLu has teamed up with Dubai Economy and Tourism (DET) to improve market opportunities and foster innovation. A memorandum of understanding (MoU) was signed by Salim M A, director of LuLu Group, and Abdul Baset Al Janahi, CEO of SME, under the Department of Economic Development (DED), in the presence of Rafat Radwan Wahbeh, director of Enterprise Development Department, and James K Varghese, director of LuLu Dubai and Northern Emirates.

The key highlights of this partnership include:

Support for Start-Up SMEs: The initiative aims to provide local SMEs with opportunities to extend their sales channels within the large network of Lulu Hypermarkets across Dubai.
Priority Listing for Dubai SME Members: Dubai SME Members will receive priority listing as vendors, facilitating easy access to market opportunities and visibility.
Promotion Through LuLu Platform: SMEs will benefit from promotional support through the extensive reach of the LuLu platform, further enhancing their market presence and growth prospects.

Salim M A, on behalf of LuLu, emphasized the intention to help and support young entrepreneurs and SMEs to build and scale their ventures through the partnership with DET. LuLu aims to create a conducive environment for SMEs to succeed and contribute to the vibrant business landscape of Dubai in collaboration with Dubai Economy and Tourism.