Photo: Reuters. Image used for illustrative purpose
India's Mahindra and Mahindra announced on Saturday that it will rename its latest electric car, marking a significant step after aviation giant IndiGo filed a lawsuit against the automaker for using its call sign and widely recognized brand name "6E". Although trademark infringement cases are frequent in India, disputes between major publicly traded companies are relatively uncommon. IndiGo, the leading airline in India, recently sued Mahindra in the Delhi High Court for trademark infringement concerning the use of "6E" in branding Mahindra's latest electric vehicle as "BE 6e".
Mahindra has decided to rename the car "BE 6", but it asserts that "the claim by IndiGo is baseless" and plans to contest it during the court proceedings. In a statement, the automaker expressed, "We also find it unseemly that two large, Indian multinationals should engage in a distracting and unnecessary conflict when in fact we should be championing each other’s growth and expansion."
IndiGo, which holds a 60 percent share of India's domestic aviation sector, has extensively used "6E" in all its branding for years, including its co-branded credit cards and in-flight magazine.
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