Mayfair Equity Partners (Mayfair), a specialized investor in consumer and technology sectors with over £2 billion in assets under management, is delighted to announce its €35 million investment in BizAway, the acclaimed tech-driven B2B travel management company. Mayfair will collaborate with BizAway—an official partner of Seed Group, a subsidiary of the Private Office of Sheikh Saeed bin Ahmed Al Maktoum—and its founders and team to expedite growth in both current and emerging markets.
Mayfair’s investment will empower the BizAway team to design and execute new AI and data strategies, as well as develop additional products and services aimed at addressing the challenges faced by corporate travelers. The company will also explore potential mergers and acquisitions (M&A) opportunities.
“Corporate travel can be an intensely frustrating experience. Outdated systems, processes, and behaviors all contribute to the dissatisfaction of travelers and the companies they represent. Our proprietary software was developed with our clients in mind, enabling them to swiftly plan and book trips while substantially controlling and reducing costs,” explained Luca Carlucci.
“Our achievements are a testament to our team’s commitment, drive, and ability to deliver the best B2B travel management software to the market. I am deeply grateful for our remarkable growth over the past decade. We have ambitious plans, particularly for the UAE and the broader MENA region, and we are thrilled to partner with Mayfair, a team renowned for rapidly scaling businesses, to revolutionize the corporate travel experience.”
“Anyone who has traveled for work appreciates the allure of making business trips simpler, faster, and more dependable. Luca, Flavio, and their team identified this need and created an intuitive software platform complemented by exceptional customer service, which has cultivated a loyal customer base,” commented Yusuf Hoballah, Partner at Mayfair Equity Partners.
“While consumer travel has witnessed significant innovation to improve the customer experience, corporate travel remains behind. We are eager to partner with BizAway in their mission to transform this trillion-dollar industry.”
