McDonald’s UAE has extended its six-year partnership with Emirates Red Crescent by launching a continuous donation program aimed at offering free healthcare services to over 3,000 patients monthly across the UAE. This initiative builds on the success of the Ramadan 2024 campaign, during which McDonald’s UAE contributed Dh300,000 to the Red Crescent Medical Centre via an in-app reward points donation drive.
“We are thankful for the opportunity to strengthen our partnership with McDonald’s UAE and support the Red Crescent Medical Centre,” stated Dr. Mohammad Salem Al Junaibi, the centre's director. “These ongoing donations are crucial, enabling us to assist up to 3,000 patients monthly and welcoming an average of 500 new patients each month. This initiative underscores the importance of such platforms in fostering continuous charitable contributions and our dedication to addressing local humanitarian issues.”
Established in 2008 by Emirates Red Crescent, the Red Crescent Medical Centre in Al Ramla West, Sharjah, is the UAE’s sole facility providing free healthcare to all, irrespective of nationality, age, or gender. The centre offers services across 18 departments, including general surgery, paediatrics, and internal medicine, and operates a pharmacy that supplies essential medications and medical equipment like wheelchairs.
McDonald’s UAE now allows customers to contribute by donating at self-ordering kiosks in any restaurant across the UAE or by converting their Rewards Points on the McDonald’s app, where 100 points equal Dh1. Each contribution directly aids the Red Crescent Medical Centre’s mission of providing free healthcare.
“As a local business with three decades in the UAE, supporting those in need has always been central to our commitment to the community. It is a privilege to extend our partnership with Emirates Red Crescent and further support the Red Crescent Medical Centre, with our customers’ generosity,” said Walid Fakih, CEO of McDonald’s UAE.
“Emirates Red Crescent significantly impacts the local community, and we will continue to collaborate closely with them to offer support in any way possible. Through this ongoing initiative, we aim to assist those in need and amplify the efforts of the Red Crescent Medical Centre.” By donating at McDonald’s restaurants or through the app, customers can directly contribute to the well-being of thousands in the UAE. To date, McDonald’s UAE has donated over Dh4 million to Emirates Red Crescent.
