Christopher Smith (left) and Pankaj Chaudhary
As the world increasingly adopts advanced technologies for identity management, the Middle East has emerged as a hotspot for innovation in this field. While physical cards remain prevalent in many industries across the region, the rising prominence of mobile and biometric systems is shifting the focus. In the digital era, the physical card market is undergoing transformation with the rise of mobile wallets and biometric technologies. The workforce division of this company acknowledges the coexistence of traditional and digital methods. “While physical cards still play a crucial role in many businesses globally, solutions like digital wallets and biometric technologies are gaining traction,” stated Christopher Smith, Director EMEA & ANZ, IAMS, HID.
Using a historical analogy, Christopher explained that technologies like DVDs once dominated but eventually gave way to newer advancements. Similarly, while mobile and biometric solutions may become more prevalent, physical cards will still address specific requirements. HID specializes in delivering comprehensive identity access management solutions, particularly for enterprises with extensive global operations and intricate identity management needs. The aim is to efficiently and securely manage diverse groups, including employees, contractors, and maintenance providers. “Our solution assists businesses in managing identities, whether through physical cards, Apple Wallet, or biometrics. We synchronize these identities to ensure individuals only access authorized areas, and we have systems to promptly disable or repair credentials as needed,” Christopher elaborated. “We provide a unified platform to simplify the otherwise complex task of managing multiple access control systems.”
In the Middle East, security and privacy are paramount for businesses and government entities. With an increasing number of identities managed through various systems, safeguarding this data is crucial. The company’s data security approach includes both cloud and on-premises solutions. “We offer cloud-based solutions globally, but we also provide on-premise solutions for customers who prefer to manage their own cloud environments. A decade ago, businesses were hesitant to store sensitive data in external data centers. Today, more organizations are embracing cloud services, and we anticipate even the more cautious regions will eventually adopt these solutions,” Christopher noted.
Regarding business growth in the region over the next five years, the company sees immense potential in the Middle East. From government departments to large corporations, there is a growing demand for streamlined identity management solutions. While sales growth has been consistent, the company credits much of its success to its robust partner network in the region. “It’s about building partnerships and relationships here. Our partners are vital in educating the market, providing support, and ensuring our solutions meet the needs of businesses across the Middle East,” added Christopher.
Beyond identity management, the company is also advancing in track and trace technologies. It focuses on barcoding, RFID, and RTLS (real-time location systems), enabling businesses to digitize information, enhance visibility, reduce costs, and boost productivity. “Our diverse and flexible range of RFID passive tags, beacons, gateways, and readers allows organizations in the oil and gas, manufacturing, and logistics industries to seamlessly integrate tracking and monitoring capabilities into their products,” said Pankaj Chaudhary, Head of Sales, India and MEA, Identification Technologies (IDT), HID.
The company is also acquiring new firms, particularly in the IoT space, to bolster its portfolio in real-time tracking solutions. “Continuous innovation is our core strength, and we are dedicated to introducing the latest technologies in the region. This will benefit the market in the long run, as businesses will have access to tools that help them grow and stay competitive,” he added.
As the landscape of identity management and tracking technologies evolves, companies in the Middle East are adapting by embracing both traditional and digital solutions. With a steadfast commitment to innovation and security, this company is well-positioned to assist businesses in navigating the changing market and seizing the opportunities ahead.
Somshankar Bandyopadhyay is a News Editor with nearly three decades of experience. Currently, he oversees the business section, ensuring that the top economic and business news of the day reaches its readers.
