A recent study reveals that the average cost per data breach incident in the Middle East stands at $6.53 million. With the UAE's booming economy and rapid digital transformation, organizations are increasingly vulnerable to cyber threats. Bipul Sinha, CEO, Chairman, and Co-Founder of Rubrik, emphasizes the critical need for robust cybersecurity measures. 'The inevitability of cyberattacks highlights the urgency of protecting data, which is the lifeblood of any business,' Sinha noted.
Managing and securing diverse data types in the UAE, from intellectual property to financial records, is crucial. The complexity is compounded by interconnected digital technologies. 'Organizations must ensure complete cyber resilience, focusing on protection before, during, and after an attack. Rubrik offers a unique architecture that continuously scans data for threats during backups, enabling quick recovery of uncompromised data,' Sinha explained.
Collaboration between government, industry, and the public is essential to enhance cyber threat awareness and equip organizations with necessary technologies. AI can support continuous threat monitoring but can also be exploited by attackers. 'Robust cybersecurity measures are imperative, as organizations must be prepared for inevitable cyberattacks,' Sinha added. Rubrik integrates backup solutions with advanced threat analytics and recovery strategies powered by AI to safeguard data across various environments.
The costs of a cybersecurity breach are multifaceted, including forensic analysis, remediation, data restoration, and legal liabilities. Reputational damage can be severe, particularly in sectors like finance and healthcare. 'In healthcare, breaches can be life-threatening, demanding immediate attention,' Sinha said. As organizations increasingly adopt cloud technologies and hyperscalers, Rubrik sees an opportunity to secure the UAE's digital future. 'Our work with financial, retail, healthcare, and government sectors in the UAE is vital for business continuity,' Sinha concluded.
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