Mubkhar, a prominent figure in the luxury fragrance market across the GCC, is delighted to unveil its two latest stores at Yas Mall and Marina Mall in Abu Dhabi. This strategic move signifies a crucial step in Mubkhar’s plan to fortify its position in the luxury fragrance industry. Following a year of exceptional expansion, Mubkhar has already made significant inroads in the UAE with outlets at City Walk, Dubai; Al Ain Mall, Al Ain; and The Galleria, Abu Dhabi. The recent store openings in Abu Dhabi underscore the company’s unwavering dedication to delivering a superior perfume shopping experience.
The new outlets are crafted to provide a lavish and engaging atmosphere, allowing customers to delve into a diverse product range. The interior design ingeniously merges the region’s deep-rooted customs with modern aesthetics, capturing the true spirit of Mubkhar. Shoppers can enjoy a vast assortment of perfumes, distinctive oud aromas, elegant floral scents, and special incense mixtures, all meticulously crafted.
Khalid Nawaf AlMannaa, co-founder of Mubkhar, expressed his enthusiasm for the expansion: "We are excited to extend our footprint in the UAE and warmly invite our Abu Dhabi customers. The introduction of these new stores highlights our commitment to offering an extraordinary perfume shopping experience. Positioned at the core of the UAE’s retail centers, we anticipate providing our customers with a wide variety of fragrances tailored to their individual tastes."
This expansion is perfectly in line with Mubkhar’s overall growth strategy, especially after its acquisition by Floward, the premier online platform for flowers and gifts in the MENA and UK regions, in late 2022. The collaboration with Floward, renowned for its e-commerce proficiency and regional dominance, is poised to expedite Mubkhar’s expansion, reaching a broader customer base.
Established in 2015, Mubkhar is celebrated for providing the finest Eastern and Western perfumes, crafted to the utmost quality standards. As a trailblazer in the "Design Your Own Perfume" experience in the region, Mubkhar is dedicated to excellence, ensuring its products meet international safety standards and are environmentally friendly. This commitment to quality uniquely distinguishes Mubkhar in the luxury perfume sector.
