Beginning in July, social media influencers and businesses involved in advertising without proper licensing will face penalties, as per the Department of Economic Development-Abu Dhabi. These penalties can reach up to Dh10,000 and may result in the shutdown of the companies. The licensing fee for individuals is Dh1,250, while for companies it is Dh5,000. Licenses can be easily acquired via the Tamm platform by accessing 'Department of Economic Development Services'. Foreigners with an Emirates ID card or a unified number can also obtain a licence. This regulation applies to government companies as well. The department emphasized that influencers must secure a government licence, regardless of having permits from the Emirates Media Council. Previously, all licensed businesses in the emirate were instructed to adhere to guidelines concerning collaborations with social media influencers. Non-compliance could lead to closure or fines ranging from Dh3,000 to Dh10,000, according to the Department of Economic Development.