Nigel Farage's supporters are actively campaigning in Clacton-on-Sea to secure his first parliamentary seat, a move he believes will invigorate British politics akin to Marine Le Pen's National Rally in France. In an interview at his campaign base in the once-thriving seaside town, Farage, who also anticipates a win for his ally Donald Trump, expresses caution about his own electoral prospects despite seven previous failures, yet he assigns himself a greater than 50% chance of success. Opinion polls indicate he leads in the eastern English region, where one resident praised him as a figure who provides answers. His party has dismissed several candidates due to alleged racist or offensive remarks, and two switched to the Conservatives, whom Farage is targeting in a contest dominated by the opposition Labour party. Farage refutes claims of racism within Reform UK, attributing the inclusion of problematic candidates to urgent last-minute recruitment efforts and promising to professionalize the party, which is projected to secure multiple seats in its second election.

Reform UK is poised to garner more votes but fewer seats than the established third-party, the Liberal Democrats, though it lost some backing after Farage criticized Western actions leading to Russia's aggression in Ukraine. Farage is focused on long-term strategy, aiming for significant progress by the next scheduled election in five years, with a broader vision set for 2029. He emphasizes building a grassroots movement advocating for common sense across the nation. This vision is echoed by his supporters who assist in canvassing efforts in the town, once a popular holiday destination for Londoners before the rise of budget air travel.

Farage has consistently sought to disrupt the political norm in Britain, aiming to leverage parliament similarly to how he utilized the European Parliament to advance his anti-EU stance during his two-decade tenure. His unexpected entry into the British electoral race as Reform UK's leader on June 3 caused considerable unease among Conservatives, who are currently divided and expected to suffer a significant defeat. Some speculate that Farage could potentially lead the Conservatives, even becoming prime minister. He does not dismiss this possibility but asserts his primary goal is to catalyze a substantial realignment of the British center-right within five years, a change he believes the silent majority desires. Farage played a crucial role in the Brexit campaign, a polarizing figure in the UK, and now looks to Marine Le Pen's successful far-right party in France as a model. He predicts Le Pen will become France's president in 2027, noting similarities in cultural values despite differences in economic policies. Farage advocates for stricter immigration benefits and healthcare access, addressing concerns about social housing, and aims to position Reform UK as the leading opposition voice against a prospective Labour government, emphasizing the need for a unified national movement beyond Westminster politics.