In a time when e-commerce is advancing quickly, Nour, a captivating and editorial beauty e-commerce site, is poised to redefine beauty shopping in the UAE. Born from the vision of Nidhi Sharma, the ex-beauty director of Vogue India, Nour merges top-tier content with carefully selected products, delivering a groundbreaking shopping journey that emphasizes not just what to purchase, but why. Based in the UAE, Nour's platform showcases over 70 brands, offering a modern shopping experience where every showcased product can be effortlessly added to the cart. This forward-thinking strategy aims to infuse emotion into the conventional beauty shopping scene, empowering consumers to make informed beauty decisions.
“Beauty shopping is flawed! It's devoid of emotion. It's about the sheer number of choices available. But it misses the essence, the reason you need a product,” explains Sharma. Leveraging her deep industry knowledge and a commitment to enhancing customer interactions, Nidhi has developed Nour to tackle the confusion many encounter when buying beauty products. Nour aims to offer direction, confidence, and genuine authenticity in the beauty e-commerce sector, challenging and elevating its purely transactional aspects.
Looking forward, Nour intends to introduce more brands, from local gems to international top sellers. The platform is also dedicated to continually improving its app functionalities and content to ensure a compelling user experience. As Nour grows its online and offline communities, it is focused on expanding its footprint across other GCC markets, maintaining its principles of authenticity, quality, diversity, and social accountability.
