Omorfia Group, predominantly controlled by Multiply Group, an Abu Dhabi-based global holding company, has triumphantly secured full ownership of The Grooming Company Holding (TGCH) from CedarBridge Capital Partners, a prominent private equity firm in the consumer and beauty sectors. TGCH is a leading salon and beauty service provider in the UAE, encompassing 47 directly managed salons and 15 franchises, totaling 62 outlets in 5 countries, serving both genders. Its key brands include N.BAR, a women-focused network of 21 nail bars; 1847, a men's grooming lounge with 16 locations; and Sisters Beauty Lounge, a luxury multi-service beauty chain with 8 outlets. Furthermore, Wellbe Trading, a TGCH subsidiary, acts as the exclusive distributor of premium beauty products across the GCC. This acquisition strengthens Omorfia Group's dominance in the GCC and MENA beauty markets, with a total of 132 salons in five major regions. Post-acquisition, Omorfia Group plans to expand its presence in the GCC and MENA through organic growth and strategic global alliances. Samia Bouazza, CEO and Managing Director of Multiply Group, emphasized the strategic importance of this deal in establishing a leading beauty services platform, enhancing growth and value for stakeholders and customers. Faris Suhail Al Yabhouni Al Dhaheri, CEO and Managing Director of Omorfia Group, highlighted the potential for synergizing operations and enhancing service quality through this partnership. Vincenzo Minore, CEO of The Grooming Company Holding, expressed gratitude to CedarBridge for their guidance and to the TGCH team for their contributions to the brand's global recognition.