Onesto Home, a prominent retailer of premium Turkish furniture, has experienced an impressive 125 percent year-over-year surge in online sales within Dubai, the Gulf's most competitive city. This substantial growth is fueled by improved website capabilities, strategic digital marketing initiatives, and a broader product assortment. Onesto Home also operates a showroom in Dubai. Since launching in the UAE market in 2021, Onesto Home has rapidly become a favored option for consumers looking for distinctive and contemporary Turkish furniture. The brand's achievements are due to its superior craftsmanship, innovative and distinctive designs, and the use of top-quality materials, setting it apart from other retailers in the region.
Dubai's remarkable ascent as a tourist hotspot and its robust standing as a financial hub have spurred significant residential and commercial real estate developments since the 1990s, leading to a robust demand for furnishings. The UAE home furniture market is vibrant and growing, supported by increasing disposable incomes, population growth, and a growing expatriate community. This expansion underscores the rising demand for high-quality furniture to cater to the needs of new developments.
Ilknur Fergana, co-founder of Onesto Home, highlighted her company’s dedication to customer satisfaction and market leadership: "Our remarkable growth in the Dubai market underscores our capability to meet the diverse needs of our customers. We continuously innovate to keep our product lines fresh and relevant, and our plans to introduce new styles and materials will further enhance our customers' shopping experience." Looking ahead, Onesto Home intends to fortify its presence in the UAE market by expanding its product range to include more environmentally sustainable, natural, and recyclable furniture options. By providing ongoing training and development opportunities for their team to enhance their skills and knowledge and fostering a positive work environment that prioritizes the well-being and growth of their employees, Onesto will continue to distinguish itself from other brands in Dubai’s highly competitive market.
Fergana notes that one key to this will be leveraging proprietary data and technology by utilizing data analytics to gain deeper insights into market trends and customer behavior. "I firmly believe that enabling more informed decision-making through implementing AI and IT technology for inventory management, demand forecasting, and personalized marketing campaigns will position us to build on our current success for the next decade and beyond," she stated. Onesto Home offers an exclusive collection of living room furniture including coffee tables, TV units, nesting tables, chairs, bars, bar stools, sofas, console tables, cabinets, and wall units, along with home décor accessories to suit every budget and taste.
"Our brand has evolved from a small retailer and manufacturer to a leading supplier of high-quality Turkish-made furniture. We have expanded our product range to include a wide variety of living room furniture and home decor accessories. Our facilities and business size have grown, our production capacity has increased, allowing us to serve a wider customer base. With our strong presence in the UAE market, we continue to innovate and meet our customers' needs by providing exceptional quality and service," she concluded.
