Hiroyuki Shibutani, CEO of Panasonic Marketing Middle East & Africa FZE, reflects on Panasonic's legacy of over 100 years. Synonymous with quality, precision, and reliability, Panasonic has cemented its position as Japan’s leading consumer appliances brand*. Rooted in Japan’s cultural values, the company has spent nearly a century refining the art of creating high-quality, innovative products that enhance lives worldwide.
As a brand embodying 'Japan Excellence', Panasonic combines cutting-edge technology with the timeless values of Japanese craftsmanship and sustainability. This philosophy is evident in products that go beyond functionality, reflecting the essence of Japan’s cultural ethos. The unique values and advanced technologies originating from Japan set Panasonic apart, reinforcing its commitment to excellence.
Globally, Japanese products are renowned for their superior quality and advanced technology. Panasonic leverages Japan’s positive image to empower customers with more reasons to choose its products. The brand’s action tagline, 'Create Today. Enrich Tomorrow', underscores its commitment to holistic wellbeing for people, society, and the planet, inspired by Japan.
The 'Japan Quality' label signifies the highest standards in advanced manufacturing and seasoned craftsmanship. Japan’s reputation for exceptional quality, built over generations, is reflected in elegantly functional and user-friendly products that stand the test of time. At its core, 'Japan Excellence' is a philosophy deeply embedded in Panasonic’s approach to product development, customer relationships, and craftsmanship.
From its founding in 1918 by Konosuke Matsushita, Panasonic has been guided by principles of quality, precision, and dedication. This rich heritage ensures that Panasonic remains a trusted name, synonymous with durability and excellence. To meet regional needs, Panasonic focuses on four pillars of Japan Excellence: food and health, hygiene and cleanliness, natural beauty, and craftsmanship.
Panasonic celebrates Japan’s food culture by promoting innovative solutions that enhance culinary experiences and support a nutritious lifestyle. The brand also commits to enhanced hygiene and cleanliness through tough-style vacuum cleaners, washer dryers, and front-load washing machines. Natural beauty is maintained through advanced personal care and garment care products, while meticulous craftsmanship ensures every product embodies Japan’s renowned quality.
Panasonic’s dedication to wellbeing extends to sustainability, integrating eco-conscious innovations like energy-efficient appliances and sustainable materials. As the world faces environmental challenges, Panasonic’s commitment to creating a healthier planet for future generations is evident in its eco-friendly products.
Panasonic’s ability to innovate without compromising tradition exemplifies Japan Excellence. The company seamlessly blends modern technology with timeless values of craftsmanship and quality, particularly in its consumer electronics. As Panasonic enters its second century, it remains a testament to Japan’s commitment to excellence, offering durable, reliable solutions that meet everyday needs.
The legacy of Konosuke Matsushita, Panasonic’s founder, continues to inspire the company’s vision of contributing to society through high-quality, affordable products that enhance lives. Today, Panasonic remains committed to customer satisfaction and planetary wellbeing, embodying 'Japan Excellence' through superior craftsmanship, innovation, and sustainability.
In a world demanding innovation, sustainability, and exceptional quality, Panasonic stands out as a shining example of Japanese excellence. By staying true to its cultural roots while embracing the future, Panasonic ensures its products will continue to enrich lives for generations to come. 'Japan Quality' is not just a label; it’s a symbol of the high standards and values that define the brand, and a promise Panasonic will always keep.
*Based on Euromonitor’s data for the Japan market, reconfirmed annually.
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