Poco, a favored brand among tech enthusiasts, has introduced its latest Poco F6 series, aiming to revolutionize the flagship smartphone market. Catering to the needs of hardcore gamers, photography enthusiasts, and tech aficionados, this series guarantees significant performance upgrades and an enhanced user experience. The highly anticipated series made its debut at a prestigious global launch event at Expo City Dubai, attracting over 700 attendees from diverse backgrounds including content creators, tech editors, media representatives, and authorized dealers from around the world, with a notable presence of over 40 prominent technology-focused UAE-based content creators and editors.

The event showcased two groundbreaking devices: the Poco F6 Pro and the Poco F6, granting attendees exclusive access to hands-on demonstrations of the latest series and AIoT products. One of the highlights was the unveiling of the Poco Pad, marking the brand's entrance into the tablet market. The official sales of the series commenced on May 25, offering the Poco F6 Pro in classic black and white colors, with storage options ranging from 12GB+256GB to 16GB+1TB at early bird prices starting at Dh1,929 and Dh2,299, respectively.

The flagship Poco F6 Pro boasts a WQHD+ 120Hz Flow Amoled display, powered by Snapdragon® 8 Gen and HyperOS, ensuring accelerated performance and enhanced connectivity with improved power efficiency. The device features an advanced camera sensor system, delivering impressive imaging capabilities, and is equipped with a 5000mAh battery with 120W HyperCharge support. On the other hand, the Poco F6 excels in gaming performance, powered by the latest Snapdragon® processor, featuring Wildboost Optimization 3.0 and LiquidCool Technology for optimal gaming conditions. It is equipped with a 50MP triple camera setup and a 5000mAh battery with 90W turbo charging.

Angus Ng, head of Product Marketing at Poco Global, emphasized the brand's commitment to offering high-performance smartphones at affordable prices, setting a new standard in its price range. The Poco F6 series aims to redefine flagship smartphones and provide exceptional value to consumers, while the Poco Pad introduces flagship-level entertainment and productivity, featuring a 12.1-inch, 120Hz, 2.5K resolution screen and a Snapdragon® 7s Gen 2 processor, catering to diverse user preferences and needs.