Pura, PureHealth's AI-driven app, has experienced a surge in downloads, with over 140,000 users now utilizing its services. The app provides personalized health insights and tools to assist users in managing their health through data-driven features. The latest addition to the app is a diabetes care module that offers real-time glucose tracking, personalized meal plans, and seamless integration with continuous glucose monitoring devices. This module also connects to PureHealth’s Diabetes Command Centre, allowing healthcare providers to securely access patient data and manage diabetes with enhanced precision. Pura stands out as the only app in the UAE that links diabetes patients to physical health infrastructure, making it a distinctive service in the region. It acts as a health companion for individuals looking to manage their health more effectively, with the diabetes care module representing a significant advancement.
The growing number of users reflects the increasing interest among Abu Dhabi residents in leveraging technology to monitor their health. Pura can connect to most wearable devices, enabling users to track various health metrics, including blood glucose, heart health, and sleep quality. The app also features a “PureScore,” an evidence-based score that reflects a user's health status and encourages informed decision-making. Pura includes gamification elements such as FitCoins, which have led to over 5.7 million FitCoins being redeemed since the app’s launch. Approximately 65 percent of users have participated in challenges within the app, many in collaboration with the Active Abu Dhabi programme. These features are designed to motivate healthy behaviors and reward users for their efforts.
Beyond diabetes care, Pura integrates with hospitals and clinics within PureHealth's network, allowing users to access teleconsultations, in-person appointments, and a range of healthcare services. The app also facilitates appointment bookings, follow-ups, home medicine delivery, and insurance integration. Future plans for Pura include expanding its features to enable home sample collections for routine tests and other tools to enhance the patient experience. Shaista Asif, CEO of PureHealth, emphasized the company’s goal to enhance the quality of life for UAE residents. “Through Pura, we are empowering individuals to take control of their health and make proactive decisions to improve their well-being, ensuring that added years of life are filled with vitality,” Asif stated.
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