Reef Luxury Developments is set to invest Dh14 billion across 30 developments in Dubai, aiming to introduce 5,000 residential units to the market by the end of 2025. The newest player in the city's property market has acquired a substantial land bank across various locations and plans to launch projects worth Dh5 billion within the next three months. The company is gearing up to unveil its first residential project in Dubai shortly, offering competitive pricing.

Dubai has witnessed a surge of both foreign and local entrants into the property market, all eager to capitalize on the unprecedented demand. Reef properties will feature temperature-controlled sunken balconies, a patented innovation by the developer that enables residents to enjoy outdoor living year-round.

"We have pioneered the 'Sunken Balcony' technology, a groundbreaking advancement in the global real estate industry," said Samer Ambar, CEO of Reef Luxury Developments. "Our mission is to construct exceptional properties that not only meet the current needs of residents but also foresee the future's evolving demands. We are thrilled to be at the forefront of creating vibrant communities that enhance the quality of life for all."

To bolster its innovative capabilities, the developer has allocated over Dh40 million for research and development, aiming to set new standards in the real estate industry by focusing on technology and design to deliver greater value to its customers.