Tourism in Pakistan has experienced a consistent rise since the post-Covid era, driven by the growing demand for relaxation amidst the stress of modern life. More individuals are seeking solace in peaceful and picturesque locales. Pakistan boasts numerous tranquil and scenic spots that are gaining popularity among domestic and international tourists. The enchanting mountains of Kalash, with their rolling green valleys, offer a serene escape. Travel to Pakistan is relatively straightforward, and the weather remains pleasant throughout most of the year, attracting a steady flow of visitors. The country's natural beauty, coupled with its welcoming people and delicious cuisine, makes it an ideal destination for a peaceful getaway at any time of the year.
Black Robes of the Valley: Land of the Fading Tribes
Rudyard Kipling's short story “The man who would be king” featured a journey to Kafiristan, a land of pagan worshippers believed to be descendants of Alexander the Great's army. The Kalasha people are the last remnants of Kafiristan, once a region in northern Pakistan and eastern Afghanistan. Nestled at the base of Trich Mir, the highest peak in the Hindukush, approximately 5,000 Kalasha reside in the scenic Birir, Bumburet, and Rumbur Valleys of the Chitral District, near the Afghan border. As animists, they do not adhere to any formal religion, instead, they revere nature, protected by the surrounding mountains and sustained by the seasonal bounty. Their culture is distinct, neither purely Greek nor local, marked by celebrations for both births and deaths, and a life lived close to nature.
Kalash Valley, located 400km from Islamabad, is celebrated for its breathtaking natural landscapes and distinctive cultural heritage. Accessible by road, the journey includes crossing Pakistan's longest tunnel at Lowari Pass. PIA also operates flights to Chitral, subject to weather conditions. This hidden gem consists of three main valleys — Bumburet, Birir, and Rumbur — each rich in cultural vibrancy, colorful festivals, and stunning scenery. Bumburet Valley, the largest and most developed, is home to the majority of the Kalashi population and features a Kalash Museum and an ancient open graveyard. Rumbur Valley offers a quieter, picturesque retreat with traditional Kalash dwellings, while Birir Valley remains isolated, providing a glimpse into authentic traditions.
The optimal time to visit is from April to December, though many tourists flock during the Kalasha festivals. These festivals occur thrice a year: the spring Chilam Joshi in mid-May, the summer Uchal in the third week of August, and the winter Choimus in mid-December. During these festivals, participants engage in worship, offerings, and sometimes sacrifices, and young men and women select their future spouses. Accommodation options range from hotels and guesthouses to homestays, offering an immersive cultural experience.
In addition to individual tourists, many corporations are utilizing these locations for team-building activities and retreats, reinforcing the adage that a team that plays together stays together. These destinations host numerous annual events and celebrations, serving as retreats that enhance employee engagement, productivity, trust, and job satisfaction, ultimately benefiting the company's performance.
Amir Islam, a passionate traveler, founded Road.less.travelled, a destination management company in Islamabad, driven by his love for exploration.
