The retail landscape in the Middle East is experiencing a profound transformation, fueled by rapid digital adoption, shifting consumer preferences, and a robust push towards omnichannel experiences. As the region rises as a global hub for innovation, Intellect Digital Technology for Commerce (iDTC), the business unit of Intellect Design Arena specializing in procurement and retail technologies, has introduced an AI-driven in-store retail technology, eMACH.ai Retail 6DX, tailored for the Middle East market.
The platform is constructed with a flexible architecture, facilitating quick and seamless integration with third-party applications. This flexibility enhances experiences across diverse retail formats, including hypermarkets, supermarkets, and fashion or lifestyle stores. eMACH.ai Retail 6DX is engineered to redefine the future of retail, enabling businesses to scale effortlessly, optimize operations, and harness data-driven insights to craft personalized customer experiences.
eMACH.ai Retail 6DX is built on 23 Events, 13 Microservices, and 55 APIs on Cloud, ensuring superior performance and maximizing returns for retailers. It leverages advanced artificial intelligence to revolutionize in-store operations. By employing AI-powered predictive analytics, it equips retailers to forecast customer needs, optimize inventory levels, and personalize promotions with precision. AI-driven insights allow businesses to identify trends in real-time, streamline supply chain processes, and make data-driven decisions that enhance customer experiences.
These AI capabilities enable retailers to remain competitive, offering frictionless, personalized shopping journeys that foster loyalty and engagement. Debanjan Kumar, CEO of iDTC, stated, “With the Middle East retail sector poised for rapid growth, today’s consumers are increasingly demanding personalized experiences across all touchpoints. We are thrilled to introduce eMACH.ai Retail 6DX, developed based on our First Principles Thinking, to the Middle Eastern market. This platform is designed to meet the evolving demands of the retail sector, delivering high performance and significant business outcomes through its AI-driven approach and analytics. With our advanced capabilities, we are poised to be a game changer, transforming operational efficiency, streamlining processes, and delivering personalized, next-gen experiences for retailers across the region.”
