The timeless question — TV, print, or mobile? Why settle for just one when you can have all three simultaneously! Sharaf DG unveiled a print ad in the August 30 issue of Khaleej Times, offering readers the chance to watch a video on printed paper. This marks the Middle East’s inaugural AI-powered Mixed Reality campaign for the largest exchange program – the Windows Buyback initiative by Sharaf DG!
With the burgeoning martech landscape, Sharaf DG spearheaded experiential marketing with the region’s first cinema AR experience for the ‘Barbie’ release at Vox Cinemas. This was the genesis of the idea. The overwhelmingly positive customer response solidified Sharaf DG’s belief in the region’s readiness to embrace brands in a new light.
As the new school year begins, Sharaf DG is leading the charge to introduce AI PCs in the region, ushering in the Age of AI for electronics. A friendly mascot is bringing life to the AI domain at Sharaf DG, propelling the AI revolution in the region. Moreover, the UAE has consistently demonstrated its position as a tech-first nation, with the highest acceptance rate for innovative formats. As a leading retailer, Sharaf DG is committed to pushing the boundaries of innovation.
It was only natural to seek the next generation of immersive experiences and encourage customers in the Middle East to rethink electronics retail. Discussing the experience with Flam, Sharaf DG aimed to pioneer the first-ever mixed reality AI-powered experience in the Middle East. This collaboration gave both teams the confidence to create a seamless customer experience. A region-first initiative inevitably comes with its share of learnings, but challenges such as networks, data security, recording, and cultural differences were all overcome to deliver a seamless print-to-video mixed reality experience.
This highly detailed and unconventional approach from traditional ads requires a strategic video to tell the story. An innovative print ad sets the stage for the mixed reality experience. The journey from static to movement is crafted using augmented reality, with the story unfolding as both mediums communicate seamlessly through AI-powered technology.
The Windows Laptop Exchange Program is Sharaf DG’s most popular initiative, eagerly anticipated by customers. This time, Sharaf DG announced its launch in a never-before-seen format in the Middle East. With the advent of AI PCs, the buyback initiative is set to see exponential growth in the adoption of the latest tech. Sharaf DG is facilitating this transition with affordable, inclusive programs that directly benefit customers.
The response has been nothing short of phenomenal. The region and its partners have shown a keen, exclusive interest in Sharaf DG’s ability to deliver on product promises that set the brands apart. Strategically, Sharaf DG has positioned itself as the most preferred electronics retailer in the Middle East. With its leadership in AI-driven electronics and a focus on affordability, Sharaf DG is poised to break new ground and attract more partners. Trust is already paving the way for new collaborations, experiences, and boundary-pushing innovations.
Sharaf DG is preparing to create innovative intersections for brands and partners to collaborate, launch products, and scale existing product experiences. For customers, Sharaf DG remains committed to offering immersive experiences that evoke awe and wonder.
