Actors Riteish Deshmukh and Genelia Deshmukh have committed to donating their organs this month. The Indian National Organ and Tissue Transplant Organisation has thanked them for their noble act. On July 1, Deshmukh shared a video on Instagram where the couple discussed their decision to donate organs. "Today, on July 1, we want to share with you that we have taken a pledge to donate our organs," Riteish Deshmukh stated in the video. Genelia added, "Yes, we have pledged to donate our organs, and for us, there is no greater gift than the gift of life."

Riteish Deshmukh captioned the post, "There is no greater gift to someone than 'The Gift Of Life'. @geneliad & me have pledged to donate our organs. We urge you all to join this great cause and be part of 'The Life AfterLife'." The Indian National Organ and Tissue Transplant Organisation (NOTTO) expressed their gratitude on X, formerly Twitter, saying, "Thanks to Riteish Deshmukh & Genelia, the Bollywood star couple for pledging to donate their organs during the ongoing organ donation month of July. Their gesture will motivate others also to connect with the noble cause.#organdonation #Bollywood #savelives"

In terms of upcoming projects, Riteish Deshmukh will appear alongside Sonakshi Sinha and Saqib Saleem in the film Kakuda, which is set to release on Zee5 on July 12.