Sacheerome, a prominent player in the global fragrance and flavour (F&F) industry, is gearing up for a transformative journey as it targets Dubai, according to an industry expert. In an exclusive interview, Manoj Arora, Managing Director and Chief Perfumer of Sacheerome, discusses the company’s strategic vision, the driving forces behind consumer trends in the region, and their plans to leverage Dubai’s dynamic market for future growth.
Recognizing the vibrant and diverse Middle Eastern market, Arora revealed that Sacheerome plans to invest significantly in establishing a robust presence, including R&D, application, evaluation, and warehousing facilities in the region over the next few years. This strategic move underscores Sacheerome’s commitment to expanding its operations and solidifying its position as a global leader in the niche fragrance and flavour market by 2030.
In an era of rapidly evolving consumer preferences, particularly in a multicultural hub like Dubai, Sacheerome aims to harness local insights and trends to develop products that resonate with a discerning clientele. As the fragrance market continues to thrive, driven by a mix of traditional and contemporary influences, Sacheerome’s expansion plans signify a significant shift towards innovation and customer-centricity.
Arora highlighted that the Middle East, with its diverse and well-travelled consumer base, presents both challenges and opportunities. Dubai, once overshadowed by global cities, has emerged as a trendsetter for lifestyle goods and luxury fragrances. The growing preference for niche fragrances and the region’s expanding global reach are reshaping consumer preferences.
By establishing R&D facilities in Dubai, Sacheerome aims to enhance creativity, cater to local aspirations, and expedite delivery times. Manufacturing in India offers cost advantages, while Dubai provides strategic proximity to key markets, enabling swift responses to regional demands and customized solutions for local consumers.
Sacheerome’s expansion plans for the UAE are part of a broader global strategy, with the Middle East and Far East as initial focus areas. The company aims to achieve 10X growth in the fragrance and flavour business in the UAE over the next few years by collaborating with local stockists and distributors.
Sacheerome’s participation in the World Perfumery Congress (WPC) in Geneva showcased innovative fragrance solutions, such as Sach/Natura, Sach/Maxicap, Sach/Odocon, and Sach/Veda, which incorporate Ayurvedic wellness benefits. The company’s advanced technologies and creative capabilities were well-received by global perfumers and industry experts.
The GCC market is expected to grow at a CAGR of 4.90%, reaching $48.37 billion by 2032. The Middle East fragrances market, valued at $3.76 billion in 2023, is projected to grow at a CAGR of 7.50%, reaching $7.21 billion by 2032. Consumers are increasingly shifting from traditional, intense fragrances to internationally influenced, milder scents.
Arora emphasized that Middle Eastern consumers have substantial purchasing power and are willing to invest in high-quality, niche products. Unique Indian perfume notes are gaining global traction, and Sacheerome’s automated manufacturing facilities in India are equipped to meet global production standards. The dual approach with facilities in both India and the UAE will allow the company to create locally tailored products while maintaining cost competitiveness.
Sacheerome’s key export markets include the Far East, Africa, and the USA. By 2030, the company aims to become a significant global player in the fragrance and flavours industry, bringing joy and inspiration through its products. Dubai, as a second home, will play a central role in this ambitious journey.
Source link: https://www.khaleejtimes.com
