RIYADH: The Saudi Ministry of Tourism is fostering private sector growth through the launch of Ramlah Co. for Tourist Trips and Resorts, a new initiative aimed at attracting visitors to the Hail region.

This initiative is part of the broader Saudi Winter Season campaign, which showcases unique experiences in its key destinations.

Minister of Tourism Ahmed Al-Khateeb inaugurated Ramlah Co. during a visit to Hail, highlighting the Kingdom’s continuous efforts to develop the tourism sector and encourage private-sector involvement, as reported by the Saudi Press Agency.

Al-Khateeb, who also serves as the chairman of the Saudi Tourism Authority, emphasized that the company’s launch aligns with Saudi Arabia’s Vision 2030 goals to diversify the economy and promote tourism as a vital growth sector.

The Saudi Winter Season, which commenced in October and extends through the first quarter of 2025, features seven key destinations: Riyadh, Jeddah, AlUla, the Red Sea, the Eastern Province, Madinah, and Hail.

The campaign aims to highlight the Kingdom’s cultural and natural attractions, with private entities like Ramlah Co. providing customized experiences for tourists.

Ramlah Co. has fulfilled all licensing requirements set by the Ministry of Tourism and will offer a variety of activities in the region, including desert camping, sandboarding, off-road safaris, and historical tours of sites such as Jubbah.

The company will also provide stargazing experiences and flexible tourism packages tailored for families, groups, and solo travelers.

During his visit, Al-Khateeb announced several initiatives to further develop the region’s tourism infrastructure. He revealed plans for 1,000 international training opportunities and 10,000 domestic training programs for Hail residents, according to his official X account.

He also mentioned efforts to enhance tourism initiatives and projects, marked by the signing of two memoranda of understanding with the Hail Development Authority.

Regarding future investments, Al-Khateeb noted that the Tourism Development Fund is currently assessing support for several key projects in the Hail region.

“The fund is evaluating support for a number of notable projects, valued at over SR1 billion, expected to contribute more than 850 hotel rooms in the area,” Al-Khateeb stated.

These projects are expected to enhance Hail’s hospitality capacity while promoting economic growth and job creation.

The minister also visited the Hail Tourism Development Authority, where he reviewed several strategic initiatives aimed at improving the region’s tourism offerings.

The launch of Ramlah Co. underscores the government’s commitment to developing regional tourism hubs and enabling private companies to play a crucial role in the country’s tourism sector.

Hail, renowned for its UNESCO-listed Hail Rock Art and Fayd Historic City, is one of the Kingdom’s most culturally rich regions. The area also boasts natural attractions like Al-Adham Park, offering a variety of recreational activities for tourists.

Al-Khateeb continues his tour as part of the Winter Season campaign, with AlUla being his next destination.

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