Shaza Hotels, a prominent hotel management company specializing in authentic Arabian hospitality, has entered into a global partnership with Halalbooking, the leading platform for Muslim travelers. The collaboration aims to unify pricing and global distribution for all Shaza and Mysk Hotels across Halalbooking's vast network. The agreement was formalized during a signing ceremony attended by Shaji Abu Salih, Vice President of Business Development at Shaza Hotels, and Enver Cebi, Co-founder and Chief Operating Officer of Halalbooking. The event took place during Shaza's Annual Partner Meet at Shaza Riyadh, an occasion designed to strengthen ties with key stakeholders.
This high-profile gathering brought together travel trade partners, government officials, potential investors, and media representatives. The hotel team engaged with industry associates to discuss future strategic partnerships and expressed gratitude for their support in achieving a successful financial year in 2024. Abu Salih stated, "We are thrilled to form a strategic alliance with Halalbooking, a channel partner that aligns perfectly with the values of Shaza and Mysk Hotels. The Annual Partner Meet 2024 provided a valuable platform to connect with our business partners. As we expand globally with properties in the USA, Asia, and beyond, partnerships like this are crucial to our growth strategy. Halalbooking offers access to our core target audience—Halal-conscious travelers—who are our direct consumers. With KSA being a key market for growth, we are committed to expanding our presence in the region. This partnership will mutually benefit both brands, enhancing visibility in niche markets globally and further solidifying our presence in KSA and beyond."
Cebi added, "Halalbooking is excited to partner with Shaza Hotels. As the world's leading platform for halal-friendly accommodations, we are delighted to collaborate with Shaza and Mysk, brands that share our values of exceptional customer service, professionalism, and respect for heritage. Together, we aim to innovate and better serve Muslim travelers. We look forward to promoting the Shaza and Mysk brands to our global customers and supporting their journey of sustainable growth. With properties in some of Halalbooking's most popular destinations, Shaza and Mysk are poised to become favorites among guests seeking luxury accommodations that meet halal requirements."
During the event, Shaza Hotels also unveiled ambitious expansion plans, including upcoming properties in Saudi Arabia such as Mysk Jeddah, Mysk Madinah, and Mysk Bahrain, along with additions to the Mysk Retreats portfolio, such as the Mysk Muttrah Collection in Muscat. Additionally, Shaza announced plans to expand beyond the GCC region, with developments in Orlando (USA), Turkey, Egypt, and the Levant, reinforcing its status as a global leader in luxury hospitality. Looking ahead, Shaza Hotels plans to implement consistent and strategic partner engagement initiatives across major source markets and cities to sustain brand engagement and further strengthen its B2B network.
As members of the Global Hotel Alliance, Shaza and Mysk Hotels are part of the DISCOVERY Loyalty program, which connects over 25 million members across more than 500 hotels worldwide. This affiliation further enhances the group's ability to engage with loyal travelers in diverse markets.
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