Silicon Central, Dubai’s vibrant shopping and lifestyle destination located at Dubai Silicon Oasis, is gearing up to host an extraordinary fashion spectacle, ‘The Ramp’, on September 27 and 28. This two-day event is set to be one of the most significant fashion events of the season, featuring the latest autumn collections from top-tier brands, providing exceptional entertainment, and offering an unforgettable shopping experience for all visitors.
This year’s event will showcase the talents of 16 professional models and 10 child models, who will grace the runway to present the newest collections from 21 renowned brands. The main sponsor of the event is Max, with Joyalukkas as a supporting sponsor in collaboration with Lulu hypermarket. The fashion show will cover a wide array of styles, from high-end couture to urban streetwear, ethnic wear, and trendy kids' collections, ensuring something for everyone.
Among the participating brands are industry giants in various sectors, including jewelry brands like Tanishq, Joyalukkas, and Jawhara; retail brands such as Shree, Manyavar, Affordables, Giordano, Babyshop, Cotton On, Forever 21, Splash, Max, Reo, OVS, Zudio, and Lulu Fashion Store; optical brands including Yateem, Optifashion, and Eye Express; makeup and accessory brands like Orange, BLSH, and Flormar; and the F&B brand Bloomsbury. This diverse lineup makes it one of the largest multi-brand fashion showcases in Dubai this year.
Salim MA, group director of Lulu Group International, expressed his enthusiasm for the upcoming event, saying, “The Ramp is more than just a fashion show; it’s a celebration of style, culture, and community. By uniting top brands and presenting a variety of fashion segments, from luxury couture to casual kidswear, we aim to create a shopping experience that reflects the diversity of our audience. We eagerly anticipate welcoming fashion lovers from across the city to Silicon Central for this unique event.”
In addition to the dazzling runway shows, guests will enjoy live entertainment, featuring performances by a saxophonist, a violinist, and salsa dancers, adding an extra touch of excitement to the event. The event will also draw over 100 influencers and VIP guests, along with representatives from major media publications, ensuring extensive coverage across social media and local press.
To enrich the shopping experience, attendees will have the chance to buy the showcased clothing directly from participating stores, offering a rare opportunity to interact with the latest collections from leading brands. By organizing such a vibrant event, Silicon Central aims to leave a lasting impact on its diverse audience, which includes fashion enthusiasts, influencers, and industry professionals, while solidifying its position as a central hub for both fashion and lifestyle experiences.
The event will also serve as a platform for building connections between designers, models, and industry leaders, further strengthening Silicon Central’s role as a pivotal player in Dubai’s evolving fashion landscape. With its unique fashion segments – ranging from luxury to casual wear – and an exhilarating entertainment lineup, The Ramp is poised to become one of the most buzzed-about fashion events of the year.
