We all read Robert Stevenson in our childhood and dreamt of becoming suddenly rich. There's no other same attractive plot for the human imagination. But not many of us were lucky to find a real treasure and who knows if the sudden money can make the one happy. Our columnist, CEO of the 'Belaya Sfera' Company and CEO of the business centre 'Gruzinka 30' Svetlana Dedushkina speaks on a mysterious find, successful career and business of future.
When I finished the third grade I went with my grandmother for vacation to a distant small village in Ryazanskaya Region. Our house stood on A picturesque hill. Once a heavy summer rain fell, the upper part of the ground was washed away and on the dirt road I found a very beautiful Ekaterina's epoch coin with monogram. I called friends and started to dig this place with enthusiasm with girls and boys. And suddenly a shovel hit the hard object we were lucky to find a big kettle full of same money. In the final part of this breathtaking adventure we took each of us one coin greened in noble green colour by time and gave the rest of it as we were supposed to do in Soviet times to authorities. I keep this coin as a talisman through all of these years. I don't know how much it costs in the market but I don't even intend to find out. It is a memory of that day when I found a treasure. Happiness was so bright and clear when every child's and some mature people's dream came true. Who knows may be that day defined my way and my faith that something you imagine to happen will surely happen one day, just don't stop to dream.
I graduated from the People's Friendship University of Russia 'Politilogy and PR' Department, started my magistrate and was supposed to finish successfully but my female nature won and as a result I spent almost ten years in a business trip called by fate and heart. Life is quite a surprising thing and you don't know where the road turns to and what is waiting there for you, that is really true. I travelled and lived for a long time in different regions of Russia as my husband's career required. Therefore, I had to use my skills in political science and PR 'in fields'. There were two electoral companies on my way in Perm Region. We lived for four years there and I used to work in electoral technology staff.
Work is an activity but not a place — life lead me to this opinion. We moved again now to St Petersburg where my PR technology knowledge and willing to work as a freelancer defined the direction — furniture design, publishing in magazines. Fate didn't let me stay in beloved city of fogs, rains and snowstorms, it had different plans for me.
Six years ago I found myself in Moscow and there step by step I made a career in the international company 'Regis' and after that a new twist of fate made me CEO of the business centre 'Gruzinka 30'. Now I combine two positions and work as a CEO of 'Belaya Sfera' Company. I once again had to think about job and its attachment to some place, to office. In the epoch of computer technologies immediate connectivity new banking systems, you can accomplish a conference call in any place of the world, there's video communication so it is not something shockingly new. We can handle without office, for employer just activity itself is important. Analyses and researches tell that a person not attached to the working place is more effective. His working speed and results are approximately forty percent higher. But the outsourced employee risks to cause an employers feeling that he should be twenty four hours seven days weekly connected. Also discipline, responsibility, ability to concentrate and organize his time can be questioned.
The first office building was built in Liverpool in the end of the XII century to give people a possibility to work from nine to six. Tradition of working in office was settled in some one and half century. Time passed but still talking about working only distantly in future and about working hours from nine to six being in the past are still premature. Why do people still hurry to offices in the morning having all technologies, smartphones, notebooks, tablets for simpler communication in technological epoch? Corporations like IBM and Yahoo put staff back to the office after trying distant services to keep discipline under control and possibly it is even more about taking care of people. Volkswagen concern for example put maximum limits of work timers to the mail services of their employees so that they can rest and dedicate themselves to something else.
I consider our type of business-centre High+ class to be the best up to date solution of the working place question. It is a modern building with a perfect infrastructure and design. In seventy-seven offices of different size every business starting from the small one, startup with minimal capital can feel itself privileged. The unique design targets comfortable conditions for work: big windows, high ceilings even the correspondence to oriental fen-shui methodology create a field for the best concentration of attention. A big service pool like concierge service for those who doesn't want to hire a secretary also serves for this purpose. The modern person's working in office activity takes a big part of his life. He needs comfort, his time should be used economically so that he could avoid postponing his personal life's happenings, work will exist forever, there'll be a lot of it but the moments to remember like the first prom of his child will never repeat again.
Memory is a visual picture. It is important to have a possibility to switch and watch the episodes which stay with you forever. I can't do this properly every time, working hard is a normal kind of a non-stop run. But may be sometimes it is necessary to stop and understand what is important: that far sunny morning after a big rain, wet coin on my palm, home on the hill, an 'excellent' at important exam-ination, career success, first smile of my child, its laughter.
I dream of simple things: sometimes of a possibility not to hurry anywhere, of free time for precious moments of my life. You can't buy them, you can live them through.
