Sobha Realty, a global leader in luxury real estate, has announced the promotion of Ashish Parakh to Chief Sales and Marketing Officer. This appointment underscores Sobha Realty’s strong belief in cultivating talent internally, empowering those who exhibit resilience, potential, and a commitment to excellence. At the core of Sobha Realty’s values is the principle championed by its visionary founder, PNC Menon, who advocates for “building people before buildings.” This philosophy is deeply embedded in the company’s culture, where talent is recognized, nurtured, and given the chance to thrive.
PNC Menon elaborates: “At Sobha, we invest in individuals who show determination and passion. It is our duty to equip them with the necessary tools, guidance, and opportunities to evolve into leaders who will shape the future of the industry.” Ashish Parakh embodies this ethos, having started as a management trainee and progressively rising to lead a team of over 700 professionals across critical functions, including sales, marketing, channel relations, sales operations, and hospitality, by the age of 31. His leadership fosters seamless collaboration across these departments, significantly contributing to Sobha Realty’s ongoing success.
Reflecting on his career trajectory, Ashish Parakh stated: “Sobha Realty’s faith in my potential and their dedication to my development have been instrumental in my career progression. The trust and empowerment I’ve received here are unparalleled and motivate me to deliver excellence daily.” Sobha Realty’s approach to talent management focuses on identifying potential, nurturing leadership through mentorship, and providing early career opportunities for meaningful responsibilities. This approach has earned the company accolades, including being named one of the ‘Best Workplaces for Millennials 2024’ by Great Place to Work Middle East, solidifying its reputation as an employer of choice.
As Sobha Realty continues to expand its regional and global presence, it remains committed to fostering talent and developing leaders from within. By investing in its people, Sobha Realty continues to build a future grounded in innovation, excellence, and collective success.
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