A year ago, Sotheby's Motorsport initiated a project to revolutionize the online car auction experience. Merging luxury, transparency, and innovation, the platform sought to enhance the online marketplace for exotic, rare, and collector cars. From this bold start, SOMO has risen as a reputable entity in the realm of high-end automotive auctions.
In just 12 months, SOMO has managed sales exceeding $30 million, drawing clients nationwide. The platform has not only broken world auction records but also successfully marketed single-owner collections and celebrity-owned vehicles. The dedication to the upper echelon of the market has been fruitful, exemplified by the recent sale of a 2016 Ferrari F12tdf for $1.15 million, highlighting the platform's growth and success. It's astounding to witness the transformation in just one year.
This achievement would not have been attainable without the backing of consignors, collectors, and enthusiasts who aligned with SOMO's vision. Their trust and collaboration have been pivotal in constructing a platform that upholds excellence and transparency. The community's feedback and confidence have been indispensable, making this inaugural year a tremendous success.
Looking forward, Sotheby's Motorsport is poised for another year of substantial growth. The platform is enthusiastic about continuing its journey, with plans to unveil new opportunities for consigning and buying in the forthcoming fall season. As SOMO commemorates its one-year anniversary, the team is keen to divulge more about their journey, introduce the individuals behind the platform, and invite new and returning clients to discover the potential of luxury car auctions.
The future shines brightly for SOMO, and the team is prepared to keep setting new standards in the world of online car auctions.
