Mr. Jobin Joejoe, Managing Director of Sony MEA, noted that the demand for large screen TVs is escalating swiftly in the region, driven by the burgeoning interest in OTT platforms and the transition to digitized content. Tech giants are progressively aligning their product launches with this trend, according to an industry expert.
"Digital home entertainment is undergoing rapid transformation, moving towards greater personalization and digitalization. We have observed a rising enthusiasm for OTT platforms like Netflix, Shahid, Starzplay, TOD, Amazon Prime Video, and others, encouraging more people to invest in home entertainment, thereby enhancing their at-home experience. Consequently, to meet this growing demand, we have streamlined the process for consumers to select and bundle their complete home entertainment package," Jobin Joejoe, Managing Director of Sony MEA, stated in an interview.
"Currently, our goal is to sustain market leadership in the premium segment and provide distinctive entertainment experiences across our product lines. Sony's extensive portfolio spanning movies, pictures, gaming, and animation allows us to deliver integrated solutions using best-in-class technologies across our imaging sensors, Alpha mirrorless cameras, lenses, motion capture, and virtual space production capabilities for cinema professionals," he added.
The UAE, particularly Dubai, has consistently been a pioneer in adopting new ideas and technologies, making it a preferred destination for creative industry professionals and content creators worldwide. To support the expanding community of content creators, Sony is actively fostering regional mentorship programs, uniting industry experts, brands, and creators through events like the Sony Creators Convention, Alpha Festivals, Sony Cinema Line Event, and workshops to foster the growth and evolution of these pivotal trends in the region.
"All our initiatives and plans for the region are aimed at enhancing customer lifetime value through retention marketing and exploring new business opportunities to maximize our expansion areas," Joejoe said. Currently, Sony dominates the digital imaging industry in the mirrorless segment both regionally and globally. "We will continue to innovate our offerings to meet this demand," Joejoe added.
As a creative entertainment company, Sony is committed to embracing new ideas and technologies. "We consistently introduce the latest products to support these technological advancements, offering a broad spectrum of digital imaging products. Last year, we also rolled out various firmware updates to ensure image authenticity and protect creators with Sony's in-camera digital signature technology, which signs images in real-time," Joejoe concluded.
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