Let me begin with a disclaimer: I was a Sony enthusiast for many years, especially during the era when Sony dominated the consumer electronics landscape. Even now, as the Japanese giant has relinquished its undisputed supremacy from the 2000s, 1990s, and earlier, my admiration for the brand occasionally resurfaces as Sony strives to regain its former glory. However, being a Sony fan isn't just about uncritical adoration; it often means holding the brand to higher standards, which can lead to more critical evaluations. This review of Sony's new WF-C510 earphones aims to strike a balance between admiration and critique of the device's features.

In recent years, Sony has been on a mission to reclaim its position at the pinnacle of the global gadget market. The company has released impressive products across various categories, including televisions, cameras, home cinemas, gaming, and audio. With the new WF-C510 earphones, it's clear that Sony has learned valuable lessons from its recent past. The brand now understands that achieving and maintaining a leading position in a crowded market isn't just about creating the most sophisticated, cutting-edge, and expensive products. It's also about catering to the mass market with equally good and value-for-money offerings.

The WF-C510 excels in these areas. As a major player in the premium personal audio segment, Sony is well-versed in crafting excellent listening devices. This expertise has now extended to its budget earbuds. The device's finish is quintessentially Sony, coming in a compact case that is both sleek and portable. The earpieces themselves are lightweight and comfortable, offering excellent noise isolation without compromising on comfort.

These earbuds feature tactile press-button controls on a flat, wide surface, eliminating the frustration of touch controls found in higher-end models. The WF-C510 delivers over 10 hours of playback on a full charge, matching Sony's claim of 11 hours. Additional features include the ability to connect two Bluetooth devices simultaneously and an Ambient Sound Mode that allows you to hear your surroundings when needed. The Voice Focus function is particularly useful in noisy environments.

The sound quality of the WF-C510 is loud and full-bodied, effectively drowning out external noise during commutes. However, this strength can also be a weakness, as the loudness can lead to a muddled soundstage. While the earphones perform well with casual listening and genres like pop, rap, and hip-hop, they struggle with more nuanced music. The equaliser settings offer some customization but can add further discoloration to the sound.

Despite these limitations, the WF-C510 offers excellent value for money at its retail price of Dh219. The sound quality outperforms many competitors, and the overall package—including design, versatility, and price—makes it a strong recommendation for Sony fans and casual listeners alike.

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