SQUATWOLF, the premier homegrown gym-wear fitness brand, has officially unveiled its inaugural flagship store in the renowned Dubai Mall. For the first time in the UAE, fitness enthusiasts who have previously relied on online shopping for SQUATWOLF products can now experience a physical store to explore their preferred items.

To commemorate this significant event, SQUATWOLF introduced a special challenge titled “Beat Yesterday’s Squat Record,” inviting influencers, fitness aficionados, and community members to push their limits by performing as many squats as possible within 60 seconds. The top 10 participants were honored with the chance to open the store alongside SQUATWOLF’s co-founders, Wajdan Gul and Anam Khalid. The store launch attracted thousands of fans, and the challenge quickly gained viral attention, solidifying SQUATWOLF’s status as a brand that deeply resonates with its audience.

Wajdan Gul, co-founder and CEO of SQUATWOLF, expressed his excitement about the store launch: “It is a momentous occasion for us to open the first-ever SQUATWOLF physical store in the UAE. Establishing our first store in the world’s largest mall is a significant milestone, but it is our community that truly drives us forward. Without them, none of this would have been achievable, and from here, we only anticipate continuous growth.”

With over 120 million visitors expected at the Dubai Mall, SQUATWOLF’s flagship store is strategically located, providing easy access for visitors to browse and select their desired products. Since its inception in 2016, SQUATWOLF has evolved into a leading brand in the fitness and gym-wear industry, dedicated to innovating gym-wear for the region while expanding its global footprint. The Dubai Mall store marks a pivotal step in the brand’s journey, transitioning from an online platform to a physical space where fans and fitness enthusiasts can connect with SQUATWOLF’s distinctive vision and high-performance apparel.

Anam Khalid, co-founder and COO of SQUATWOLF, reflected on the brand’s journey: “Dubai rewards hard work. If you put in the effort and hustle correctly, you achieve what you strive for. This city is brimming with opportunities. With over 200 nationalities residing here, we have athletes from diverse backgrounds and body types, allowing us to understand and cater to their preferences. Our social activations and wolf pack embody our brand’s essence – bold, progressive, and deeply connected to our community.”

As SQUATWOLF embarks on this new chapter, it continues to redefine gym-wear, uniting the region under one unstoppable pack. The brand’s products are available in over 120 countries, and they have secured $30 million in funding from ASCA Capital, along with a $2.3 million investment from Disrupt. Additionally, SQUATWOLF plans to open a 20,000 square meter fulfillment center in Riyadh by 2024, in partnership with Starlinks, enabling 30,000 orders per day and ensuring an in-house last-mile delivery solution with same-day delivery in Riyadh and other major cities within Saudi Arabia.

The brand aims to expand within the UAE and the GCC region, with new store launches planned by the end of 2025, further strengthening the ever-growing wolf pack.

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