The dynamic essence of Thailand was prominently showcased in Dubai as the Thai Trade Centre successfully organized the much-awaited Muay Thai Festival 2024 on September 24 at the Emirates Golf Club. Pitichai Ratananaka, the executive director of the Thai Trade Centre in Dubai, conveyed his sincere appreciation to the enthusiastic participants and partners, stating: “Today’s festival beautifully encapsulated Thai culture and community spirit. We not only witnessed a martial arts display but a vibrant celebration of a culture that brings us all together.” The event was a joint initiative by the Ministry of Commerce of the Royal Thai Government, in collaboration with the Thai Trade Centre Dubai Office. It received crucial support from the Royal Thai Embassy, the Royal Thai Consulate-General in the UAE, the Tourism Authority of Thailand, the UAE Muay Thai and Kickboxing Federation, Colosseum Muay Thai, Now Muay Thai, and the Dubai Golf team.

The festival highlighted the rich legacy of Muay Thai, underscoring its role in promoting Thai culture in the UAE. A significant highlight of the day was the motivational opening speech by Sorayut Chasombat, the ambassador of Thailand to the UAE, who emphasized Muay Thai’s importance in fostering cultural ties and sportsmanship between Thailand and the UAE. He remarked: “Muay Thai is not merely a sport; it’s an integral part of Thai identity. Today, we share this identity with the remarkable people of the UAE.” Attendees were treated to performances that illustrated the history of Muay Thai, including the revered Wai Kru ceremony and a thrilling demonstration of the Top 10 Mae Mai Muay Thai techniques.

Furthermore, the globally acclaimed Now Muay Thai team from Thailand presented a mesmerizing display of Muay Thai Boran fight scenes, captivating the audience with their expertise and mastery. Adding to the exhilaration, Ali Haji Mohamed Khoori, CEO of the UAE Muay Thai and Kickboxing Federation, discussed the “Expansion of Muay Thai in the UAE and the significance of cultivating local talent”. Festival attendees of all ages participated in interactive sessions and activities led by the UAE Muay Thai & Kickboxing Federation and Colosseum Muay Thai team, providing an immersive introduction to the art of Muay Thai.

The festival culminated with the announcement of the forthcoming ‘Thai Select Festival 2024’, set to take place on November 8-9, from 12pm to 2am at The Lawn, Emirates Golf Club. This inaugural event promises to be a grand showcase of Thailand’s soft power, featuring the 5Fs: fight, food, film, fashion, and festival. With free entry for all, visitors can anticipate a sensational experience with Thai cuisine, cultural performances, Muay Thai exhibitions, live cooking demonstrations, and much more. Attendees will also have the opportunity to win an exciting trip to Thailand! As the festival concluded, Nipa Nirannoot, the consul-general of Thailand to Dubai, expressed her gratitude to attendees and partners, encouraging everyone to participate in the upcoming Thai Select Festival. “Let us continue to celebrate our shared love for Thai culture and sports. We eagerly await your return in November.”