How significant is social media's role in determining your travel destination? The answer might surprise you. A recent study by travel agency Skyscanner highlights that social media is a major influence, with 75 percent of travelers citing it as a top inspiration, followed by online media (53 percent) and word of mouth (47 percent). When it comes to specific experiences that sway a destination choice, weather (67 percent), food (67 percent), and attractions (62 percent) top the list.
The Skyscanner Travel Trends Report 2025 further elaborates on future travel trends, emphasizing shared experiences and the collective power of exploration. Here are seven key travel trends for 2025:
Sports Travel: With the rise of sports shows like Netflix’s Break Point, which offer behind-the-scenes glimpses into the lives of top athletes, the desire to visit the same destinations and events featured in these shows is growing. The report indicates that 40 percent of 25-to-34-year-olds and 45 percent of all UAE travelers plan to attend a sporting event either domestically or internationally by 2025.
Astro-tourism: The allure of celestial events is driving travel. Google searches for keywords related to solar eclipses have surged, with UAE adventurers particularly interested in night photography (53 percent), sleeping under the stars (51 percent), and witnessing the Northern Lights (43 percent). Astronaut and author Kellie Gerardi advises, “Plan early and stay flexible. Even if you miss a major celestial event, there are always incredible views to be had at places like Mauna Kea in Hawaii or Galloway Forest Park in Scotland.”
Reset Jetters: Health and wellness are becoming prime motivators for travel. Longevity tourism is on the rise, with 68 percent of UAE travelers more mindful of their health than ever before. A whopping 91 percent believe vacations can enhance resilience and strength, making breaks essential for recharging and coping with daily life. Destinations like Phuket, Thailand, are popular for their wellness retreats, including Muay Thai, silent reflection, and yoga.
Art-venture: Immersive art experiences are gaining traction. The report reveals that 71 percent of UAE travelers plan to engage in such experiences next year, rising to 75 percent among 25-to-34-year-olds. Social media plays a significant role, as these experiences are easily shareable and often go viral.
Cowboy Core: There’s a growing interest in country-themed trips. The report finds that 63 percent of UAE travelers are drawn to Cowboy Core. For those who love horse riding, top destinations include Dubai, UAE; Bengaluru, India; Siem Reap, Cambodia; Santorini, Greece; and Bali, Indonesia.
Botanical Tourism: Nature is becoming a focal point for travel. The report notes that gardening and a desire to reconnect with nature are driving travel plans. Popular nature activities include admiring Japan’s cherry blossoms.
Gami-Vacation: Gaming is influencing travel decisions. A staggering 81 percent of UAE travelers are inspired to book trips based on locations featured in their favorite video games. For gaming enthusiasts, the world’s largest gaming event, GamesCon, will be held in Cologne in August 2025, offering an opportunity to experience gaming culture firsthand.
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