Bread varieties are diverse in shape, size, texture, and flavor, but what caused a specific type of Korean tissue bread to go viral online? And, crucially, how can we get our hands on some? Korean tissue bread, as the name implies, consists of numerous thin dough layers; each slice resembles a torn piece of paper or a handkerchief. When it became a social media sensation earlier this year, it was primarily available in South Korea and was likened to the thin Indian flatbread known as rumali roti. However, you don't need to travel far to try it. You can find it in Dubai at the well-known Yamanote Atelier bakery.
Maryam Thani, the Marketing Coordinator at the cafe and bakery, explains: "Tissue bread is a hit in Japan and Korea, and as a Japanese bakery, we believed it was the perfect time to bring it to the UAE." The bread is freshly made at the brand's flagship store in Al Ferdous and distributed across its branches in Dubai and Abu Dhabi. At the café, the tissue bread, which somewhat resembles a baked harmonica, is served with three dips: honey butter, chocolate sauce, and strawberry jam. Its photogenic appeal, especially when tearing into the loaf, has stirred significant interest.
"We often sell out," confirms Thani, noting, "We are getting very positive reviews." Dubai-based blogger Haya Kaabar, who runs the Instagram account @thedubailist, says: "I adored the honey butter dip! It was light and a delightful treat." Kaabar had seen the bread on social media and was eager to try it. "I had seen it on Instagram reels and TikTok from Korea and saved it for a future trip. So when I heard it was available here, I had to go and try it," she tells City Times. Thankfully, it met the high expectations set by its online hype.
Digital creator Uroosa Khanl also shared a reel of herself enjoying the bread. She captioned her video: "My personal favorite was honey butter. [The] price is quite reasonable at 29 AED, but the dips are extra." Each dip costs Dh12. Thani explains that making this bread is unlike making a standard loaf. "The process is different from regular breads, requiring more precision and accuracy." The viral tissue bread originated from Truffle Bakery in Hannam-dong, Seoul, which Tapas magazine describes as "sculpted from delicate layers of bread meticulously stacked to form a single loaf." Tear, dip, eat, repeat – it's the perfect recipe for a delightful afternoon.
