In celebration of its inaugural anniversary, The4x4 World, the UAE's pioneering off-roading marketplace, has unveiled a major new facility in Al-Ain City, Abu Dhabi. Leveraging its partnership with Skyfit International Group, The4x4 World swiftly cemented its position as the go-to destination for off-road enthusiasts across the UAE. To commemorate this pivotal milestone, the company has launched its first physical location, complete with a manufacturing unit, offering premium off-road products, comprehensive modifications, and immersive experiences, all while championing the off-roading community.
Alizaib Dhanani, the founder and group CEO of Skyfit International Group, has strategically guided The4x4 World, ensuring a commitment to a sustainable business model and technological advancements. Shahmir Baloch, the chief operating officer, manages the daily operations and facilities. With these leaders at the helm, The4x4 World is poised for significant success. The new facility and showroom represent substantial expansions, positioning The4x4 World to better meet the growing demand.
This facility serves as a tangible off-roading marketplace experience, featuring an extensive range of performance parts, accessories, and gear from top brands such as Dobinsons, ARB, BajaDesigns, Fox, Ironman, and King. These partnerships underscore The4x4 World's status as a One-Stop Shop for the rugged UAE terrain. The4x4 World is also pioneering the integration of AI and 3D technology to transform off-roading, allowing enthusiasts to design and customize 3D-printed vehicle parts and optimize performance with AI-driven systems.
Since its launch, The4x4 World has focused on delivering excellent value and ambitious services, not just selling products but providing expert advice, installation, and customization. Its user-friendly website showcases a vast product catalog, complemented by the new showroom offering personalized recommendations. The4x4 World made its public debut in 2023 at the Abu Dhabi Hunting and Equestrian Exhibition, significantly enhancing its market leadership and fostering a loyal customer base.
Looking ahead, The4x4 World aims to expand across the GCC, bringing its passion for off-roading to a broader audience. Future growth will include expanding product lines and locations, ensuring continued leadership in the off-roading industry. This first anniversary marks a significant milestone for The4x4 World, built on innovation, quality, and customer satisfaction. The new factory and showroom are just the beginning of The4x4 World's journey to becoming the premier off-roading marketplace in the UAE and beyond.
