ByteDance-owned TikTok has announced the worldwide availability of its generative AI video creation platform, Symphony Creative Studios, to all advertisers. This move is part of the short-video app's strategy to enhance its advertising business.
Earlier this year, during the TikTok World Product Summit, the social media platform introduced a new creative content suite named 'Symphony'. The suite is designed to assist businesses, creators, and agencies in customizing high-quality and engaging content that aligns with their brand identities. The Symphony suite comprises Symphony Creative Studios, Symphony Assistant, Symphony Digital Avatars, and TikTok Ads Manager.
Symphony Creative Studios, which includes a virtual assistant, enables users to automate tasks for content creation on the platform. It offers various features such as converting text inputs into videos, generating editable previews, remixing, digital avatar creation, translation, and more on TikTok, according to the company.
TikTok is the latest tech company to integrate AI-generated features into its advertising business, aiming to attract more brands and marketers.
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