In the realm of TikTok, connections are forged across a variety of communities through a common language of videos. The platform thrives on ads, with users engaging in diverse ways—sometimes clicking on ads and links, making purchases immediately or after a few days, saving ads, or submitting leads. For advertisers aiming to drive growth by investing marketing dollars on TikTok, it's crucial to delve deeper into these varied user journeys and touchpoints to enhance campaign performance through improved ROAS and achieve incremental growth on the platform.
However, not all advertisers possess the necessary skill set or technical capacity to develop such capabilities. To assist these advertisers, TikTok's marketing partners program is introducing a data connectors partner specialty under the marketing technology category. The program, featuring an initial group of partners, focuses on three new areas: lead generation, data platforms, and data connection developer.
"At TikTok, we are committed to collaborating with top data connection experts to refine how advertisers measure, optimize, and maximize ad campaign performance," states Lorry Destainville, Head of Product Partnerships at TikTok. "Working with these partners enables advertisers to more effectively assess the impact of our media."
Datahash, a Dubai-born startup, has been recognized by TikTok as a data connectors partner, aiding advertisers worldwide. Datahash has already established over 50 TikTok connections on their SaaS product, serving a diverse clientele including Aldar Properties, Laverne, Squatwolf, and SellAnyCar.
Founded in 2020, Datahash quickly emerged as a leader in first-party data, collaborating with over 600 advertisers and agencies across 50 countries. They have deeply integrated with key paid media platforms to maximize advertisers' marketing returns. Datahash's setup is straightforward, taking just 15 minutes to get operational.
"Datahash is pioneering privacy-first advertising strategies that enhance performance while staying ahead of the ever-evolving compliance landscape. We have supported advertisers of all scales and complexities across various industries, geographies, and digital maturity levels," explains Gaurav Chhaparwal, CEO. "With TikTok, we are eager to broaden this impact and boost advertisers' effectiveness in achieving desired outcomes."
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