Dubai, a city that harmoniously blends the old with the new, has become a global magnet for artists. Nigerian artist Toyosi Olowe, known for her unique fusion of African heritage and contemporary design, finds the city to be a perfect canvas. It provides a platform for her to tell global stories while embracing the coexistence of tradition and modernity.
Olowe's art reimagines African heritage for a global audience, resonating deeply with Dubai's growing appreciation for cultural diversity and innovative artistry. This prompted her to relocate to Dubai and expand her artistic brand, ToyoWrites, to the city. "Dubai's vibrant art scene is unmatched in its energy, ambition, and global perspective. It acts as a cultural crossroads, bringing together diverse influences from around the world," she shared with Khaleej Times.
"The city allows me to integrate my heritage while celebrating the rich tapestry of cultures," added the award-winning artist. For Olowe, moving from the UK to Dubai was a chance to immerse herself in a city that celebrates multiculturalism and creativity. This move inspired her to connect her African roots with the global narratives of migration and identity.
In projects like her work at Christie’s London, where she explored themes of migration and memory, Olowe found inspiration in how her art could resonate with audiences in the UAE and beyond. Dubai's multicultural environment has significantly transformed her artistic practice. "The city celebrates diversity in a way that allows me to incorporate my African heritage while embracing the rich tapestry of cultures around me," she noted.
An example of this synthesis is evident in her work at the Moon Shell restaurant in Saudi Arabia, where she created a space that blends bohemian and luxury elements. Her art was tailored to reflect both her background and the sophisticated tastes of the region, showcasing how Dubai's art scene encourages artists to blend tradition and modernity.
Olowe emphasized, "I aim to create pieces that transcend boundaries while remaining deeply personal." She also highlighted the importance of exploring digital creative activations, aligning with Dubai’s push towards innovative immersive experiences while preserving cultural traditions. Whether through the sleek, modern design of Dubai’s architecture or the intricate patterns found in African textiles, her art embodies the city's balance between old and new.
Olowe frequently speaks on creativity and business panels, emphasizing the importance of embracing Dubai’s diversity, prestige, and global audience. Her advice is to "use Dubai’s multicultural environment to broaden your perspective and not be afraid to collaborate across disciplines." For Olowe, success in Dubai’s art world requires vision, persistence, and a steadfast commitment to authenticity. "Find your unique voice and stay true to it. The city rewards innovation and authenticity, but it’s crucial not to lose your voice in the noise," she underscored.
She also pointed out cultural hubs like Alserkal Avenue as spaces where artists can find inspiration and opportunity. "Step outside your comfort zone and take advantage of the endless possibilities this city offers. The prestige of being based in Dubai can open doors to opportunities," she added. Olowe further explained, "Dubai is unparalleled in its commitment to emerging artists. The city’s infrastructure—galleries, cultural festivals, and residency programs—creates a nurturing ecosystem for creators. Additionally, its emphasis on cultural exchange fosters collaborations rarely possible elsewhere," she added.
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