Here's a narrative of transformation and empowerment: Seven years ago, when Helena Hijazi moved to the UAE, she was seeking exercise options that aligned with her needs as a mother of four. However, her experience with local ladies’ gyms left her disheartened, highlighting a significant gap in the market—one that overlooked women’s diverse fitness needs and failed to foster an inclusive, empowering environment. Recognizing the opportunity to address this gap, Helena embarked on a mission to revolutionize women’s health and fitness. Her passion for helping women feel confident and comfortable in their own skin led to the creation of FitnGlam, a fitness brand that transcends traditional gyms to offer a transformative movement designed to nurture both body and mind. With three locations in Dubai and the newly launched flagship SuperClub in Abu Dhabi, it is rapidly becoming a game-changer in the women’s fitness landscape across the UAE.
Helena’s dedication to women’s fitness is not only evident in her business but also in her personal life. Her own fitness regimen includes strength training, Muay Thai, and Reformer Pilates. Her transition from a career in pharmacy to fitness, she says, was driven by a deep desire to fill the gaps she noticed in women’s health during her own fitness journey. “Working closely with personal trainers, I saw firsthand the lack of focus on women’s specific needs. This sparked my passion to create FitnGlam—a space designed to not only support women physically but also empower them mentally and emotionally,” she said in a conversation with City Times. “My background in pharmacy gave me a strong foundation in health and wellness, allowing me to approach fitness with a holistic mindset.” With FitnGlam, Helena aims to create a global movement where women can embrace their strength, rediscover their potential, and feel good in their own skin.
We further discuss her challenges and the role of mental well-being in women's fitness. Here are the edited excerpts: As a mother of four, what challenges did you overcome to reach where you are today? Being a mother of four certainly comes with its challenges, but it has also been a major source of strength and motivation for me. Balancing motherhood and building a business was not easy — there were moments when I had to juggle countless responsibilities, sleepless nights, and the pressure of making sure my family and business both thrived. However, my children have inspired me to push forward and are my source of inspiration.
FitnGlam is described as a transformative movement. What makes it different from traditional fitness centres, and how does it contribute to the empowerment of women? FitnGlam is different from traditional fitness gyms because it is simply more than fitness equipment or services to cater to the body. FitnGlam is a superclub with a holistic approach, by women for women, and has the mind, body, and soul. One cannot operate without the other and at FitnGlam, we focus on creating experiences.
What advice would you give to other entrepreneurs, particularly women, who are looking to break into the health and wellness industry? My advice to women entrepreneurs looking to break into the health and wellness industry is to stay true to your passion and vision. It is not easy, but you have to keep pushing. It is also important to embrace challenges as opportunities to grow—there will be ups and downs, but resilience is key. Build a strong support system, whether it’s family, mentors, or a team that believes in your mission.
Your personal fitness routine includes strength training, Muay Thai, and Reformer Pilates. How do these activities influence your daily life and leadership at FitnGlam? Strength training helps me build resilience and discipline, which translates into a strong work ethic and determination in leading the team. Muay Thai keeps me energised and focused, which is essential for staying sharp. Reformer Pilates contributes to my overall balance and flexibility, both physically and mentally, allowing me to approach challenges with a clear and calm mindset. Each activity complements the others and helps me maintain the energy and perspective contributed to FitnGlam effectively.
Women’s health and fitness needs can vary widely. How can one cater to the diverse requirements of women at different stages of their fitness journeys? It is essential to offer a range of programs and services tailored to various goals and life stages. At FitnGlam, we provide personalised workouts and wellness services that cater to different needs, whether someone is just starting out, maintaining their fitness, or focusing on recovery. We also listen to feedback and adjust our offerings to ensure they meet the unique needs of everyone.
What role does mental well-being play in women's fitness philosophy, and how does FitnGlam incorporate mental health into its offerings? Mental well-being is a huge part of women’s fitness at FitnGlam. We believe that feeling good mentally is just as important as being physically fit. That’s why we focus on creating a positive, supportive space where women can not only work on their bodies but also de-stress and feel empowered. To add to this experience and ensure we are committed, we have a holistic approach to everything we do, including hosting panel talks with health experts, sound healing yoga, calming painting and calligraphy works, and more.
