Photos: Supplied
Triumph, the largest British motorcycle manufacturer, has re-entered the UAE market following the announcement of its new distribution partnership with Galadari, effective October 25. Triumph and Galadari will collaborate to oversee the importation, sale, service, and distribution of Triumph Motorcycles and products, as well as the expansion of Triumph's brand presence within the UAE market. The motorcycle manufacturer highlighted the UAE's significance as the leading motorcycle market in the GCC region. Galadari will offer Triumph’s full range of motorcycles, including Modern Classic, Roadster, and Tiger product families, catering to motorbike enthusiasts from the Trident 660 to the 2.5-litre displacement Rocket 3. Additionally, Galadari will provide customers with Triumph’s brand experience, facilities, highly trained personnel, and comprehensive service, after-sales, and customer care.
Creating further opportunities, Paul Stroud, chief commercial officer at Triumph Motorcycles Ltd, United Kingdom, stated: “We are thrilled to partner with Galadari in the UAE, which will create additional opportunities for the Triumph brand to expand within the Emirati market.” He added, “This partnership will make the Triumph brand more accessible, and we eagerly anticipate welcoming more fans and customers in the UAE to the Triumph family.”
Mohammed Galadari, co-chairman and group CEO at Galadari, expressed: “We are honored to partner with Triumph, an iconic brand celebrated for its rich heritage and outstanding performance.” He continued, “This strategic collaboration not only enhances our existing portfolio but also reinforces our dedication to delivering exceptional quality and experiences for our customers. We look forward to building upon the strong foundation of this esteemed brand and elevating it to new heights in the coming years.”
Founded in 1902, Triumph currently employs approximately 3,000 personnel globally and operates subsidiary businesses in the UK, North America, France, Germany, Spain, Italy, Japan, Sweden (Scandinavia), Benelux, Brazil, China, and Thailand, along with a network of independent distributors. Triumph’s manufacturing facilities are located in Hinckley, Leicestershire, and Thailand, with assembly facilities in Brazil and India.
Source link: https://www.khaleejtimes.com
