He expanded his father's real estate empire, transforming the family's millions into billions. However, Donald Trump's ventures have not been limited to just selling buildings. In the past, the Republican presidential candidate has marketed a wide range of products, from steaks to 'Trump University' courses, and even stock in his media company, best known for the platform Truth Social. Not all of these ventures have been successful—shares in Trump Media & Technology Group have plummeted recently, Trump steaks were discontinued shortly after their launch, and Trump University faced lawsuits for defrauding students. Despite these setbacks, Trump continues to offer an array of products centered around his image, some of which are quite unconventional.
Despite rarely attending church, Trump claims the Bible is his "favorite book." Around Easter, the former president began selling the sacred text online for $59.99, with a promotional video stating, "We must Make America Pray Again," a nod to his "Make America Great Again" movement. Trump has been transparent about his appeals to evangelicals in the United States, a key part of the Republican base. He is distributing these Bibles in collaboration with conservative musician Lee Greenwood, whose hit "God Bless the USA" is a staple at Trump rallies.
For $299, supporters can purchase a pair of sneakers commemorating an assassination attempt that nearly took Trump's life. The white high-tops, adorned with an American flag, feature a famous photo of the 78-year-old with his ear bleeding and fist raised moments after a gunman opened fire at a Pennsylvania rally in July. The Secret Service agents who protected him are not depicted. Along the soles, in capital blue letters, the words "Fight! Fight! Fight!" appear, echoing Trump's rallying cry as he was rushed from the stage.
This summer, Trump also began distributing small pieces of the suit he wore during his televised debate with President Joe Biden in June—a debate so disastrous for Biden that he later dropped out of the race in favor of Kamala Harris. For $1,485, buyers can own "a tangible piece of Presidential History," with scraps of fabric attached to trading cards. "This is something to give your family, your kids, your grandchildren," Trump boasts in a video.
This weekend, Trump announced the sale of silver coins bearing his likeness, available for purchase starting Wednesday. Priced at $100 each, the coins are described as a "true symbol of American Greatness." The obverse features an image of the 45th president, while the reverse depicts the White House encircled by the motto "In God We Trust." These coins are not legal tender and cannot be used as payment. "I've seen a lot of coins out there using my very beautiful face... but they are not the official coin," Trump quips.
This is not Trump's only venture into currency—he and his sons have also launched World Liberty Financial, a new cryptocurrency aimed at making the United States the "crypto capital of the world." Like the Bibles, sneakers, and suit fragments, the coins are not intended to raise funds for his campaign. Websites selling these items state they use "Donald J. Trump's name, likeness, and image under paid license."
