UAE authorities have taken stringent measures against unwanted and deceptive telemarketing calls following the introduction of new regulations, penalizing several individuals for violating the law. The Telecommunications and Digital Government Regulatory Authority (TDRA) has imposed penalties on several individuals after detecting over 2,000 violations. These penalties include financial fines and the suspension of phone numbers used by the offenders. This action is in line with Cabinet Resolutions Nos. 56 and 57 of 2024, which prohibit the use of personal numbers for marketing purposes.
The UAE's new telemarketing regulations, which came into effect from August 2024, impose strict restrictions on cold callers. These include limiting calls to between 9 am and 6 pm, not calling back a resident on the same day if they reject a service or product during the initial call, and preventing telemarketers from using any tactics to persuade customers to purchase products or services. Violators, including cold callers and telemarketing firms, will face financial penalties ranging from Dh5,000 to Dh150,000.
