Tourists visiting the UAE can now enjoy a complimentary instant eSIM with 10GB of free data upon arrival in the country. Introduced by e&, this eSIM can be activated independently by scanning a QR code and utilizing facial recognition technology for seamless connectivity. According to a statement from the UAE’s leading telecom services provider, visitors can activate their 'Free Visitor Line eSIM' immediately after clearing immigration. The free eSIM includes 10GB of complimentary data and is valid for one day, allowing tourists to stay connected with their loved ones and access vital services without delay. This initiative eliminates the need for tourists to wait in lines, benefiting the millions of visitors who travel to the UAE each year. Last year, Dubai alone welcomed over 17.15 million international visitors, as reported by the Dubai Department of Economy and Tourism (DET). Abu Dhabi also saw 3.8 million international overnight visitors in 2023.

“The implementation of a self-activation feature for our Free Visitor Line eSIMs marks a significant step in our digital transformation journey. This reflects our commitment to innovation and our dedication to offering unparalleled convenience to our customers. As the UAE remains a top destination for tourists globally, we believe this initiative establishes a new benchmark for mobile connectivity. We are honored to pioneer such advanced solutions for our esteemed visitors,” stated Khaled ElKhouly, Chief Consumer Officer of e&.