Dr. Suhail Al Bastaki, the chief community relations officer at Union Coop, has reiterated the organization's unwavering dedication to delivering products of the highest quality that adhere to international standards. Union Coop is actively expanding its footprint in Dubai's local markets and broadening its assortment of products under the 'Union' brand, alongside regional and global labels. This strategic growth is designed to align with the escalating demand for products and to bolster Union Coop's competitive edge in the retail and local market arenas.
Dr. Al Bastaki emphasized that Union Coop currently features more than 55,000 local and international products and brands, with this figure on a continuous rise. This expansion is fueled by the upward and accelerating trends in retail demand, as indicated by market data, which is spurred by heightened consumer needs tied to tourism expansion and population growth, particularly during Dubai's economic surge. He disclosed that Union Coop now supplies over 1,500 items under its own label, underscoring the cooperative's efforts to extend its services and augment the number of product lines bearing its trademark to maintain its competitiveness in the retail landscape. This growth strategy is aimed at offering products of global quality standards that fulfill the expectations of consumers and stakeholders.
Dr. Al Bastaki noted that the increase in Union Coop's product offerings underscores the cooperative's commitment to providing a diverse range of food and non-food products to consumers. High-quality offerings enhance consumer trust, satisfaction, and ease of use, thereby fostering brand loyalty and ongoing engagement, which Union Coop consistently strives to achieve. He highlighted that Union Coop's goal, through its operations, is to invest in research and development across all its public services, keep abreast of the latest industry technologies and innovations, enhance product quality, achieve success, and boost competitiveness in the state's markets, particularly within the retail sector.
