Yango Group, a global tech leader committed to transforming advanced technologies into practical solutions, has joined forces with Landmark Reach, the retail media arm of Landmark Retail—a leading omnichannel retailer in the GCC. Together, they are set to reshape the retail media landscape in the MENA region by offering targeted, personalised, and impactful advertising experiences.
Through Yango Ads, the Ad Tech division of Yango Group, this partnership utilises Landmark Reach’s encrypted first-party data to create precise audience segments. These segments enable partner brands to connect with shoppers through highly personalised content at key moments in their shopping journey, ensuring accurate ad delivery and maximising effectiveness.
Yango Ads provides advanced ad-serving technology, including detailed analytics, a variety of advertising solutions, and a user-friendly campaign management platform. These tools enhance advertisers’ capabilities, allowing them to access Landmark Retail’s extensive network of local brands and millions of monthly shoppers. Additionally, Yango Ads’ market expertise, supported by its sales team, links brands with premium advertising opportunities, fostering mutual success for all parties involved.
Evgenii Pavlov, the general manager of Yango Ads for the MEA region, stated: "We are dedicated to establishing new standards for retail media in the MENA region. Many retailers and e-commerce platforms are keen to explore this path, and we recognise the importance of technology in this process. Our tailored solutions cater to the specific needs of each partner. This collaboration with Landmark Reach highlights how cutting-edge technology and strategic insights can generate significant value for brands and customers. By supporting retailers and helping brands achieve their advertising objectives, we are shaping the future of retail media in the region."
This collaboration provides advertisers with new, impactful touchpoints to engage with consumers when their purchase intent is at its highest. By analysing shoppers’ past purchasing behaviour, online activity, and demographic data, Yango Ads ensures that the content is relevant and aligned with consumer interests. This enhances the shopping experience, making it more seamless, efficient, and rewarding for customers.
As the festive season approaches, including Christmas and New Year, Yango Ads is well-positioned to assist brands in standing out during this competitive period. By targeting high-intent consumers at critical decision-making moments, the company helps advertisers maximise their reach and impact. This strategic edge ensures brands can capture consumer attention during a time of increased shopping activity.
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