Arslan Aslam, Head of Partnerships at Landmark Group (left), and Nuha Hashem, Co-Founder and CTO of Zywa, sign the agreement. — Supplied photo
Zywa, an app tailored for students aged 6-25, has forged a strategic alliance with Shukran, one of the region's largest retail loyalty programs, to offer enhanced benefits to students and their families. This collaboration seeks to create new value-added experiences by integrating Shukran’s vast network of brands with Zywa’s cutting-edge digital money management platform. As part of this partnership, Zywa users will enjoy gift cards, offers, and rewards across brands like Centrepoint, Max Fashion, Home Centre, Splash, Shoemart, Lifestyle, Emax, and more.
Zywa focuses on a mobile-first experience centered around “all things money,” specifically designed to meet the spending habits and preferences of Gen Z. By teaming up with Shukran, Zywa aims to fulfill its commitment to empowering the next generation to manage their finances and add substantial value through personalized offers and seamless payment experiences.
Nuha Hashem, Co-Founder of Zywa, stated, “This partnership with Shukran marks a crucial step in expanding our presence in the MENA region and enhancing our value proposition to Gen Z. Together, we will develop a unique ecosystem that merges shopping, lifestyle, and digital payments, making life easier and more rewarding for students and their families. This is a key part of Zywa’s mission to be the premier platform for ‘all things money’ for Gen Z in the region.”
Through this partnership, Zywa users will gain enhanced benefits under the Shukran program, enabling them to acquire Shukran Gift Cards through various activities and campaigns, which can be used at any of Landmark Group’s participating stores. Additionally, joint campaigns and initiatives will be rolled out to engage both students and families, creating a more integrated and rewarding experience for all users.
James Dickson, Chief Product Officer at Landmark Group, commented, “We are thrilled to partner with Zywa to introduce a new level of value to our members, particularly the younger demographic and their families. By merging our robust loyalty program with Zywa’s dynamic payment platform, we are crafting a comprehensive ecosystem that caters to today’s tech-savvy consumers.”
Source link: https://www.khaleejtimes.com
