Al Islami Foods, a prominent supplier of halal poultry, meat, and snack products, introduced its fresh brand positioning on Wednesday, encapsulating the essence of Emirati culture and the legacy of its founder, Haj Saeed Lootah. Motivated by the fundamental values of innovation, youth, education, women, love, and fraternity, the repositioning revolves around the belief that ‘Food is a Blessing.’ This significant milestone underscores Al Islami’s steadfast dedication to offering delectable, halal food that embodies purity and safety.
“Our new positioning is not merely a visual update; it mirrors the heart of our company. We hold that food is a universal force that unites people and nurtures both body and soul. By aligning our brand with the values of our founder, we honor our heritage while anticipating a future brimming with innovation in halal food production that connects with communities worldwide,” remarked Saleh Abdullah Lootah, Managing Director of Al Islami Foods.
As a trailblazer in the halal food sector, Al Islami remains dedicated to innovation and delivering superior products. The company stands among the top halal brands globally, recognized as one of the top 5 halal products companies by the Organization of Islamic Cooperation (OIC) in 2023 and awarded the esteemed title of iHalal Brand of the Year in 2021.
Beyond offering high-quality products, Al Islami is committed to community service through initiatives promoting health, well-being, and sustainability. The company champions youth empowerment, education support, and fostering fraternity among its customers and employees. With its renewed emphasis on the blessing of food, Emirati heritage, and the founder’s values, Al Islami Foods is set to enhance its global leadership in providing a comprehensive range of nutritious halal food.
A leader in halal foods for over five decades, Al Islami Foods is an Emirati brand with a global footprint that epitomizes quality and innovation. The brand has earned its place among the top halal brands globally, securing a coveted spot among the Top 5 Halal Products Companies in the Organization of Islamic Cooperation (OIC) in 2023, and was honored with the prestigious title of iHalal Brand of the Year in 2021.
