Lonely Planet, one of the world’s foremost travel media brands, has unveiled its Best in Travel 2025 – a compilation of expert forecasts on where to travel in the coming year. This year, Armenia has secured a notable position among the top destinations, praised for its breathtaking scenery, lively culture, and memorable experiences.
“We are delighted to be acknowledged by Lonely Planet as one of the must-visit destinations for 2025,” stated Susanna Hakobyan, Acting Head of the Tourism Committee of Armenia. “This accolade underscores the distinctive allure, rich history, and warm hospitality that define Armenia. Whether it’s our dynamic cities, picturesque countryside, or local customs, there’s an experience here for every traveler. We eagerly anticipate welcoming visitors from across the globe to uncover the hidden treasures of Armenia.”
Armenia, situated in the Caucasus region, is a land of mesmerizing landscapes, profound history, and genuine hospitality. This undiscovered gem provides a variety of unique experiences, combining natural beauty with ancient relics, contemporary adventures, and culinary pleasures. From the bustling capital of Yerevan, with its iconic landmarks such as the Cascade Complex and the Matenadaran, to the serene waters of Lake Sevan, Armenia offers something for everyone. History buffs will be captivated by UNESCO-listed sites like the Geghard Monastery, carved into cliffs, or the dramatic Tatev Monastery overlooking the Vorotan Gorge. Nature enthusiasts can traverse diverse terrains, from the verdant forests of Dilijan National Park to the red-rock cliffs of Vayots Dzor, offering thrilling activities like hiking, rock climbing, or rafting along the Debed River. In winter, the landscapes transform into a stunning wonderland, where visitors can ski on the slopes of Armenia’s mountains, snowshoe through tranquil landscapes, or unwind in natural hot springs, making Armenia a year-round destination.
Gastronomy is an essential part of the Armenian experience; from savoring traditional dishes like tolma, stuffed grape leaves, and lavash bread to exploring the ancient wine heritage, Armenia promises a unique blend of culture, beauty, and adventure. The Best in Travel 2025 highlights 30 remarkable destinations from countries, cities, and regions worldwide, along with ten emerging travel trends. Each year, Lonely Planet’s Best in Travel begins with nominations from its extensive community of staff, global contributors, publishing partners, and more. Each destination is selected for its relevance, distinctive experiences, and ‘wow’ factor, with an emphasis on sustainable travel practices.
“Best in Travel 2025 is the newest edition of Lonely Planet’s yearly homage to the world. While mindful of our responsibilities and impact as travelers, we are proud of the destinations, journeys, and experiences featured here, and are excited to share the local expertise and insight that underpin these recommendations,” said Nitya Chambers, Lonely Planet’s SVP, Content and Executive Editor. “No matter where you are in the world, we are confident that Best in Travel offers fresh inspiration for the year ahead.”
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